Here's how you can attract clients as a self-employed videographer.

Imagine stepping into a bookstore where every book has a blank cover. How would you decide which one to pick? As a self-employed videographer, one of the biggest challenges is convincing potential clients of your expertise without a tangible demonstration of your work. Tip: Create a diverse and visually stunning portfolio. Start with projects that showcase your range—short films, commercials, event videos. Even personal projects can highlight your creativity and technical skills. Keep it fresh and update it regularly with your best work. A well-curated portfolio acts as your visual resume, making it easier for clients to see your value at a glance.

The best way to attract clients is simply by being you. That relates heavily to your portfolio in my opinion, I don't think a portfolio should purely show the final outcome of your work. I think it should show your personality, your processes, behind the scenes, how you actually work.

Portfolio is important for showing your unique style of work and making you stand out. Including behind the scenes videos show how you work and the creative methods you use.

Ever heard the saying, "It's not what you know, but who you know"? Many videographers struggle with isolation, missing out on the opportunities that come from connecting with others in the industry. Tip: Attend industry events, workshops, and meetups. Engage in online forums and groups where potential clients and collaborators hang out. Don't just network to find gigs—build genuine relationships. Offer help, share insights, and be a reliable contact. This way, you become top of mind when someone needs a videographer.

Social is key. Your videos on here are your perceived product. Final products shared out are ok, but the love you’ll get on them are from other video makers maybe some marketers. No one wants to go watch an ad. We actively try to skip and ignore what we create! It’s crazy. The highest converting videos we have are the behind the scenes / how to videos we release post projects. They are pure entertainment, no other angle to them. The client gets free marketing, you explain your method to how you solved it, it’s visual, it’s fun, the crew gets some love. If you’re a creator, you have to create and share. It’s inevitable. Your math teacher was right… you need to show your work on how you got to your answer 😅

If a tree falls in a forest and no one is around to hear it, does it make a sound? You might be the best videographer around, but if no one knows about you, it doesn’t matter. Tip: Leverage social media platforms like Instagram, YouTube, and LinkedIn to showcase your work. Post behind-the-scenes footage, client testimonials, and snippets of your projects. Engage with your followers, respond to comments, and use relevant hashtags to increase your visibility. Social media is your digital business card—use it to build a brand that attracts clients.

Ever been overwhelmed by too many options on a menu? Potential clients can be confused or intimidated by vague pricing and service descriptions. Tip: Create clear, attractive packages that outline what clients get at different price points. This not only simplifies their decision-making process but also highlights the value you bring at each level. Consider offering add-ons or customization options to cater to specific needs. Transparent pricing and packages can make your services more accessible and appealing.

Would you buy a product online without reading the reviews? New clients may hesitate to hire you without proof of past success. Tip: Actively seek testimonials from satisfied clients. After completing a project, ask for feedback and request a testimonial that you can display on your website, social media, and portfolio. Video testimonials can be particularly powerful, adding authenticity and a personal touch. Positive reviews build trust and can significantly influence potential clients’ decisions.

Ever tried assembling furniture without the manual? Problem: Clients often don’t understand the complexities and value of videography work. Educate your clients about the process, from pre-production to post-production. Explain the importance of elements like lighting, sound, and editing. Offer consultations or write informative blog posts that demystify your craft. By educating clients, you set realistic expectations and demonstrate your expertise, making them more likely to appreciate and invest in your services.