Andrii OrlovShutterstockWhen you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and…
Andrii OrlovShutterstockAI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And…
alice-photoShutterstockTraditionally, the contents of a website are placed under a single domain. In some cases, it is advantageous to distribute web content across multiple domains. But can a website have multiple domains at all and what are the benefits of having multiple domains? We clarify these…
For a site to position well in the search results, there are many technical, strategic, and content-related requirements that need to be fulfilled. Is the domain name a factor? Is there such as thing as the perfect SEO domain? The domain name is important for SEO, but how do you…
Hey Google, what do you know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is “quite a lot”. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically?…
Rawpixel.comShutterstockSome cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted…
vectorfusionartShutterstockA meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the…
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:…
User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to…
The website footer is the visual end point of a website. A footer summarizes important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s…
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