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IMPROVE YOUR SITE

Spot endless opportunities to improve with Hotjar’s user insights

Get inspired with new ideas to improve your site and grow your business.

No credit card required

IMPROVE YOUR SITE

Spot endless opportunities to improve with Hotjar’s user insights

Get inspired with new ideas to improve your site and grow your business.

No credit card required

Hotjar, the world’s most popular heatmap, and session recordings tool

Optimize the user journey

Spot simple ways to improve your user’s experience and deliver small incremental changes that have a big impact.

"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
Piriya Kantong
Senior Marketing Analyst, Gogoprint

Visualize user behavior

Don’t rely on numbers. Watch users actually using your site.

Within minutes you’ll see where users get stuck and find opportunities to improve.

"After looking at recordings, heatmaps and getting feedback from surveys - we grew from 80k to 150k members."
Sam Mallikarjunan
Marketing Strategist, Inbound.org

Insights to inspire your next experiment

Wondering how to improve your site?

Hotjar reveals opportunities to improve the user experience, helping you prioritize the next experiment.

"Hotjar offers surveys to help you identify if there are any gaps in the expectation of your user and the content on the page."
Sarah Gurbach
Consumer Insights Manager, Aristocrat

Hotjar has helped 900,000 sites make tangible improvements

Andrew watched recordings of users leaving and discovered a new way to increase conversions

"With Hotjar... our conversion rate went from 0.5% to 1.6% for visitors making a payment in just one month."
Andrew Haehn
Operations Director, Materials Market

Gavin uses Hotjar to analyze user behavior and figure out new ways his site could be improved.

"If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%."
Gavin Bell
Founder, Yatter

Piriya watched recordings of users getting stuck and tweaked the design to decrease drop-offs by 7%.

"Hotjar helps me identify bottlenecks and deliver the experience people want when they visit our website. Hotjar saves us more than hours. It saves us days—maybe weeks."
Piriya Kantong
Senior Analyst, Zenprint

Okay, but how does Hotjar actually work?

Understand how users really experience your site.

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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Engage

Discover your next great idea with Hotjar

With reliable insights about your users, you’ll improve your work and get better results.

No credit card required