“Shouldn’t everyone be entitled to stay at home for a short while and raise their kids, regardless of their job?”
-Tan France,
EMMY-WINNING TV HOST & BOBBIE DAD
"When you have the sheer determination of a group of parents, you’re going to get it done.”
— Laura Modi, Bobbie Co-founder & CEO
Our mom-led team at Bobbie has been heads down preparing for this moment for the past two years!
A baby formula so clean we win awards for it.
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Award-winning Recipes
Clean Label Certified means heavy metal tested. Certified Pesticide Free, too!
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Filler
Maltodextrin
Palm Oil
Antibiotics
Only the Good Stuff
Made with nourishing, simple ingredients.
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Vitamin D & Plant-Based DHA
Bone health & brain development are crucial—we’re proud to show off our double D’s.
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USDA Organic Milk
The milk in Bobbie Organic is sourced from American cows.
Way beyond
powdered milk.
- No Corn Syrup
- No filler
- No palm oil
- No maltodextrin
- No gluten
- No persistent pesticides
- No antibiotics
Simplicity is our secret ingredient.
Just what your baby needs—and nothing they don't.
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Organic Grass-Fed Milk
The tasty, nutrient-dense milk in our Bobbie Organic recipe is sourced from grass-fed, all‑American cows.
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Iron
With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.
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Organic Whey protein
Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.
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Organic Expeller-Pressed Fat Blends
Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.
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Organic lactose
Provides energy for growth—the most common carbohydrate found in breast milk (and our formula).
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DHA
At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
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Bobbie is the only mom-founded and led infant formula company in the US.
our babies made us do it
And damn proud of it. We know feeding is a journey, because we’ve lived it.