Marian leads Global Communications at Philip Morris International (PMI) as it embarks on its transformation to a smoke-free future. Named one of the world’s top five trendspotters (her most enduring contribution: popularizing “metrosexual” for brand marketing), Marian is one of
Time Is Of The Essence For Marketers As Consumers Savor The Moment
I am operating in the “my time”—a COVID-born phenomenon that has enabled many of us to work to our natural biorhythms throughout 24-hour cycles, at intervals when we are at our most productive, creative, and receptive.
The Cuspers Shooting For The Moon In The Modern World
Life-changing impressions such as the moon landing can occur in a nanosecond, helping to shape generational mindsets and behaviors. Only by segmenting generations can we identify links between people’s formative experiences and their values, viewpoints, and visions today.
From Y2K To Y2038… To Yleavethehouse
A great deal can happen in 17 years (or in a month, as we learned in 2020). We can expect life—and how we market around, to and for these events—to be transformed by tech developments that are already in progress.
Marketing Through The Pandemic
Life as we knew it in the world of marketing has been suspended or pared back until further notice. It has been like one of those creativity workshops where the leader spells out a challenge, everybody comes up with a solution.
What Alex Trebek And Jeopardy! Can Teach Us About Marketing
In a year filled with loss, Alex Trebek’s death last month seemed like a case of piling on. For millions of viewers, Trebek’s Jeopardy! was a constant at a time when little else in the world seems certain.