CMO Network
How Abercrombie & Fitch Engineered Its Dramatic Turnaround And Will Keep Moving Forward
Abercrombie & Fitch generated 16% growth last year reaching $4.3 billion and in 1Q24 it did better, up 22% The company has a plan is reach $5 billion in 2025.
More From CMO Network
Does AI Really Have A $600 Billion Problem?
As Sequioa, A16Z, and Goldman Sachs raise questions about the impact that AI is having on business, we look at how AI's proliferation will happen via 3 network effects.
Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated
Social-commerce site Flip has acquired Curated for $330 million in stock to further its mission of putting people at the center of online shopping.
How Contexis Helps Companies Use Data To Prove The Power Of Purpose To Drive Performance
One of the biggest problems companies have is accurately understanding the connection between Purpose and performance. I recently had the pleasure of sitting down with John Rosling, CEO of Contexis, to discuss how his company, a certified B Corp, is helping organizations use data and insights to unlock the power of purpose to drive performance, growth, and impact.
7 ChatGPT Prompts To Supercharge Your Marketing Strategy
Whether you’re an aspiring entrepreneur or a seasoned business owner, you’ll want to check out these 7 ChatGPT prompts to refine your marketing strategy.
The Psychology Hack That Gets Customers To ‘Yes’ Without Thinking
There are simple psychological triggers that can dramatically increase customer compliance. Learn how marketers can use them to boost conversions and sales.
NBCU’s Olympic Plans For Peacock: Target Young Viewers
For the Paris Olympics, NBCU announced a number of programming initiatives — including Kevin Hart and Kenan Thompson highlighting the best and unexpected moments.
Telling A New Story About The Global Housing Crisis
About 10 years ago, when Brett Hagler was only 24 and relatively unfamiliar with the facts on the ground in the developing world, he took his first trip to Haiti. There he saw firsthand the terrible challenges and choices occasioned by a lack of adequate housing. “Obviously, Haiti, it's a very dramatic, arresting example,” says Hagler.
It’s Prime Time For The Creator Economy. Here’s Why
At Cannes Lions International Festival, a clear shift emerged as more marketers embraced the creator economy as a must-have for their advertising efforts.
How AI And New Care Models Make Healthcare Easier, Cheaper, And Better
Frequently, patients flow to a small number of highly-trained specialists who are in short supply relative to demand. AI and new care models are starting to change that.
Gen Z Will Help Padel Become The Next Hot Sport
Pickleball is now valued as a $1.2 billion sport.