Demandbase FAQs
You’ve got ABM and GTM questions. We’ve got answers.
Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams.
Learn how account-based experience (ABX) differs from ABM to orchestrate relevant, trusted marketing and sales touches.
Everything you need to know about Account-Based Marketing (ABM) and how the best B2B marketing is done.
What is personalization in account-based marketing? ABM Glossary and Resources from the experts.
What is Segmentation in account-based marketing? ABM Glossary and Resources from the experts.
What do we mean by "inbound marketing" in account-based marketing? ABM Glossary and Resources from the experts.
What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts.
What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts.
How do you measure an engagement rate in account-based marketing? ABM Glossary and Resources from the experts
Learn from Demandbase about how to pick your ideal customer profile in account-based marketing.
How To Create A B2B Go-To-Market Strategy
Discover how to create a B2B go-to-market strategy for B2B products so you can chase the right audience...
What is Account Intelligence? A Complete Guide
Find out everything you need to know about Account Intelligence to deliver a custom B2B experience, giving you...
What Is Technographic Data? How to Get & Use It
See how technographic data can help you understand prospects' current technology stacks, allowing you to target more effectively...
What Is Data Cleaning? A Complete Guide to Cleansing Your Data
See how data cleaning can help your organization make better decisions, reduce costs and launch more effective marketing...
What Is B2B Intent Data? How to Get It, Use It, and More
Find out all you need to know about B2B intent data, so your marketing and sales teams can...
What Is B2B Market Segmentation? A Complete Guide
Learn about B2B market segmentation from the experts at Demandbase. Learn so you can start engaging prospects more...
What Is Customer Segmentation? Definition & How-To
Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and...
What Is B2B Omnichannel Sales? And Why It’s Important
Discover how an omnichannel sales strategy can help B2B organizations boost revenue by providing a more seamless and...
What Is Marketing Orchestration?
See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of...
What Is Data Integrity? A Complete Guide
See how data integrity can help your business put an end to bad data so you can make...
The Ultimate Guide to B2B Omnichannel Marketing
Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open...
9 Types of Market Segmentation: A Complete Guide
See the main types of market segmentation and which ones are ideal for your organization so you can...
What Is People-Based Advertising?
Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the...
What Is a Demand-Side Platform (DSP)?
Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with...
Unlock the full potential of your data with data enrichment. Discover what it is and how B2B data...
Learn what firmographic data is, the different types, and how you can use it to identify and reach...
How to Choose a B2B Data Provider
Choose the best B2B marketing data provider for your business. Get tips on data accuracy, verification, segmentation, customization,...
B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how...
Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising...
Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.
How Does Cookieless Tracking Work?
Learn how we are uniquely positioned to address Chrome’s 3rd-party cookie deprecation.
Explore industry growth insights and best practices for tailored engagement.