This badge was issued to Garrett MacDonald on 08 Nov 2021.
The Trade Desk Edge Academy Certified: Data-Driven Planning
Issued by
The Trade Desk
Earners of the Data-Driven Planning certification have developed specialized skills required to effectively plan data-driven marketing strategies. Earners are competent in skills such as using 1st party data to model and create seed audiences, omnichannel strategy mapping, evaluate metrics and set more robust KPIs, and more.
- Type Certification
- Level Intermediate
Skills
- Ad Operations
- Ad Ops
- Ad Tech
- Ad Technology
- Advertising KPIs
- Attribution Models
- Audience Targeting
- Campaign Performance
- Client Business KPIs
- Data Analysis
- Data-Driven Advertising
- Digital Advertising Campaigns
- Digital Marketing Strategy
- Digital Media Buying
- Private Marketplace
- Programmatic Advertising
- Programmatic Buying
- Programmatic Media
- Real Time Bidding
- The Trade Desk
- Viewability
Earning Criteria
-
Complete 5 hours of coursework and certification exam
-
Pass the required quizzes and final exam comprised of 25 multiple choice questions