Help us raise a generation of children who think critically, behave responsibly, and interact positively in the digital world.

About Us

Our Mission

Common Sense is dedicated to improving the lives of children and families by providing trustworthy information, education, and the independent voice they need to thrive in the 21st century.

Our Approach

protects and empowers children through the change we want to see

at the individual level

• Parents: Focus on conversations not controls. Engage. Be a Role Model.

• Educators: Make time to integrate digital literacy & citizenship in the curriculum. Build student agency.

and at the structural level

• Tech companies: Take responsibility. Innovate to design safe, age-appropriate products.

• Policymakers: Establish regulations and guardrails to hold companies accountable.

So we:

• Educate: Evolve, adapt, and distribute our free digital citizenship and literacy curriculum for Years 1 through 13, reaching over 24,000 UK teachers to date, in partnership with the education departments of Wales, Scotland, and the Borough of Islington. Our resources are translated into Welsh. Read about our successful implementation case study that can be easily replicated in schools across the UK. New Digital Well Being and AI lessons now available.

• Investigate: Conduct and share independent research on young people's use of media and technology, and the impact on children's lives, with families, educators, and policymakers.

• Rate: Provide families with the largest, most trusted library of independent, age based ratings and reviews of media on our website, app, and, reaching approximately 12 UK million users through our partnership with Sky Cinema. Read about our new Ai Product Reviews

• Advocate: Drive technology policy and platform accountability to protect children's safety, privacy, and well-being, serving as a transatlantic bridge for youth digital advocacy.