How we help you define a new role in shopping
Inventive Shopping is how we help retailers explore and redefine the fundamentally different role they, as retailers, will be playing in people’s lives. It’s how we help transform propositions and capabilities into what’s next in retailing, enabling customers to shop cleverly and experience better. Because, as customer expectations evolve and new entrants and technologies disrupt the market, traditional retailers will need to create new experiential spaces to bring to life their customer strategies and propositions.
Make the six essential shifts in online shopping
What does all this mean for you, on the ground in the world of retailing? What are the trends you need to embrace and address? Inventive Shopping is how we help you unlock customer value, optimise staff potential and build the strategic people and technology capabilities you need to achieve the six essential shifts in retailing:
- To create personalized experiences
- To launch new channels
- To deliver greater choice
- To re-evaluate the power and value of data
- To empathize with your customers’ values
- To redefine and orchestrate new value chains.
New ways to engage, shop and build loyalty through a renewed purpose
Our online shopping solutions reflect our perspective on the seismic shifts taking place in retailing. These shifts demand that you define a strategic north star for your customer purpose and promise, and address three connected customer challenges: how to engage, how to shop, and how to build loyalty.
![shopping solutions](https://cdn.statically.io/img/prod.ucwe.capgemini.com/wp-content/uploads/2022/01/Inventive_Shopping_Connected_customer_challenges.png)
Bespoke shopping solutions
Inventive Shopping is about retailing that thinks, innovates and behaves differently. It is how we enable you to create new ways of shopping, new methods of engagement and new loyalty models by thinking, innovating and behaving in new and thoughtful ways.
Purpose-built, Inventive Shopping helps you navigate complex market dynamics and ever-evolving customer behaviours. It offers you comprehensive and unique solutions that incorporate business strategy, consulting and technology, helping you identify real issues, build solutions and deploy them at scale.
Our shopping solutions focus on:
- Innovation strategy and proposition
- Customer experience design
- Scaling through digital & data
Together, let’s reimagine the business of shopping
Our ambition is to partner with our clients to reimagine the business of shopping, while always engaging and retaining loyal customers, helping you every step of the way on your transformation journey. In this new digital world, Inventive Shopping has become a powerful engine for growth.