AI Apple News | Latest AI Developments at Apple

PC market finds new momentum amid AI interest

The global PC market is showing solid signs of recovery, with Apple leading the charge among significant manufacturers. According to the latest data from International Data Corporation (IDC), the traditional PC market experienced a 3% year-over-year (YoY) growth in the second quarter of 2024, marking its second consecutive quarter of expansion after a prolonged decline.

The report reveals that worldwide PC shipments reached 64.9 million units in Q2 2024, with Apple as the top...

11 July 2024 | Apple

Microsoft and Apple back away from OpenAI board

Microsoft and Apple have decided against taking up board seats at OpenAI. The decision comes as regulatory bodies intensify their scrutiny of big tech's involvement in AI development and deployment.

According to a Bloomberg report on July 10, citing an anonymous source familiar with the matter, Microsoft has officially communicated its withdrawal from the OpenAI board. This move comes approximately a year after the Redmond-based company made a substantial $13 billion investment in...

10 July 2024 | Apple

Apple secures ‘observer’ seat on OpenAI board

Following Apple's partnership announcement with OpenAI at WWDC last month, a new report reveals that the tech giant will secure an "observer role" on OpenAI's board of directors.

The new arrangement – set to take effect later this year – will see Apple's long-time marketing chief turned Apple Fellow, Phil Schiller, representing the company in this capacity.

According to Bloomberg, Apple's position on the OpenAI board will mirror that of Microsoft—the AI company's...

3 July 2024 | Apple

Tech war escalates: OpenAI shuts door on China

This week, OpenAI has decisively blocked access to its site from mainland China and Hong Kong, cutting off developers and companies from some of the most advanced AI technologies available today.

OpenAI's move is not surprising given the increasing geopolitical tensions and technology rivalry; however, it represents an inflection point in AI that will further turn up the heat on rather icy tech cold war. The result is massive repercussions on the future AI landscape in China and...

28 June 2024 | Apple

Could an Apple-Meta partnership redefine the AI landscape?

Apple has reportedly entered into discussions with Meta to integrate the latter's generative AI model into its newly unveiled personalised AI system, Apple Intelligence.

Sources familiar with the talks have revealed that Apple has also been considering partnerships with startups Anthropic and Perplexity to integrate their generative AI technologies. This coming together of major players in the tech industry and groundbreaking startups signifies a pivotal moment in...

25 June 2024 | Apple

Apple’s EU AI delay: Innovation vs regulation

Apple announced on Friday that it would block its highly anticipated Apple Intelligence AI features, iPhone Mirroring, and SharePlay Screen Sharing for EU users. While not entirely unexpected, this decision underscores the growing tension between rapid technological advancement and the EU's stringent regulatory framework, particularly the Digital Markets Act (DMA) and General Data Protection Regulation (GDPR).

From the EU's perspective, this delay represents both a triumph and...

24 June 2024 | Apple

Apple is reportedly getting free ChatGPT access

Apple's newly-announced partnership with OpenAI – which brings ChatGPT capabilities to iOS 18, iPadOS 18, and macOS Sequoia – comes without any direct money exchange.

According to a Bloomberg report by Mark Gurman, "Apple isn't paying OpenAI as part of the partnership."

Instead, the Cupertino-based company is leveraging its massive user base and device ecosystem as currency.

"Apple believes pushing OpenAI's brand and technology to hundreds of millions of...

13 June 2024 | Apple

Musk ends OpenAI lawsuit while slamming Apple’s ChatGPT plans

Elon Musk has dropped his lawsuit against OpenAI, the company he co-founded in 2015. Court filings from the Superior Court of California reveal that Musk called off the legal action on June 11th, just a day before an informal conference was scheduled to discuss the discovery process.

Musk had initially sued OpenAI in March 2024, alleging breach of contracts, unfair business practices, and failure in fiduciary duty. He claimed that his contributions to the company were made "in...

12 June 2024 | Apple

Apple shies from the spotlight with staff-only AI summit

Apple seems happy to stay out of the spotlight when it comes to the “AI race” going by its latest summit.

Microsoft, Google, Baidu, and others have all raced to make very public AI announcements over the past month. Apple held its own AI event earlier this month but it was a staff-only affair.

Apple’s low-key AI event was notable as being the first to be held in-person at the Steve Jobs Theatre since the pandemic began. Other than that, it wasn’t particularly...

20 February 2023 | Apple

Apple’s former ML director reportedly joins Google DeepMind

A machine learning exec who left Apple due to its return-to-office policy has reportedly joined Google DeepMind.

Ian Goodfellow is a renowned machine learning researcher. Goodfellow invented generative adversarial networks (GANs), developed a system for Google Maps that transcribes addresses from Street View car photos, and more.

In a departure note to his team at Apple, Goodfellow cited the company’s much-criticised lack of flexibility in its work...