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Whether a matter of time, cost or combination of other factors, the ad world isn’t submitting as much work to the Cannes Lions International Festival of Creativity as in the past.
This year, award entries were down about 1% compared to last year—not a significant decline.
But looking back to 2016, which holds the record for most submissions ever, reveals a downward trend. Indeed, when comparing 2024 with 2016, award entries have decreased a significant 38%.
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