Analytics Insights – Google Analytics Dashboard for WordPress

Analytics Insights is a free WordPress plugin that enables site tracking using the latest Google Analytics 4 tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.

Google Analytics Reports, Stats and Insights

Analytics Insights displays the reports you need on your dashboard and on the site’s frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.

In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.

Google Analytics Tracking

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

The plugin installs the latest Google Analytics 4 tracking code. No matter the tracking method you choose, they are all available and customizable: Google Analytics 4 (GA4), Global Site Tag (gtag.js) tracking code, and Accelerated Mobile Pages (AMP) tracking. Accelerated Mobile Pages (AMP) tracking for Google Analytics 4 is also available.

Advanced features like events tracking and custom dimensions tracking can be enabled with a switch of a button, without the need of any programming skills.

Old Google Analytics 3 reports are still available. Whenever you need to have a look at your old reports, you can switch back to Google Analytics 3 reports using the option available on Analytics Insights > General Settings screen.

Analytics Insights on Multisite

This plugin is fully compatible with multisite network installs. Allows using multiple Google Analytics accounts or using a single Google Analytics account for the entire network.