News

How JP/Politikens leveraged early AI expertise to build centralised news products

2024-07-12. JP/Politikens, one of the largest media groups in Denmark, began experimenting with AI in late 2019, well ahead of the current boom. The brand established a project around its AI efforts at the time at Ekstra Bladet, one of its three national legacy news brands.

Collaboration, networking, key to surviving journalism’s existential threat

2024-07-12. While there is complete agreement on who, what, why and how newsrooms are being challenged, the only consensus on the path forward is a resounding call for a united front.

Aftonbladet serves up innovation with AI Buffet

2024-07-11. Aftonbladet, one of the largest news organisations in the Nordics and a flagship brand of Schibsted, reaches around 4 million of Sweden’s 10 million population daily. The newsroom has been experimenting with AI for several years now, particularly in the segmentation and personalisation of its front page.

Engagement and revenue diversification: Role of Minibrands at the FT

2024-07-09. Kritasha Gupta, Head of Business Development, Financial Times, UK, joined our recent Congress in Copenhagen to share insights from the company’s minibrands and a few lessons on newsrooms finding their feet in the B2B diversification space.

How thinking about jazz, milk and high quality red wine have informed Zetland’s success

2024-07-05. WAN-IFRA’s Congress featured 166 speakers. Only one – Tav Klitgaard, CEO of Denmark’s Zetland – brought a musical instrument on stage and played it to kick off his presentation.

Ceasing print: The bold and successful story of Canada’s La Presse

2024-07-01. We’ve heard it many times. Print readers are getting older. The new loyal paying readers are digital only. The number of print days is going down. How long can the industry afford to keep the presses going? One of few examples that has the full transformation from print to digital behind them is LA Presse in Canada.

The Morse code: AJC publisher says it’s about time the industry stops ceding its turf

2024-06-26. “If we walk around saying this (Generative AI) is an extinction event, it will be one. If we walk around saying this is a remarkable technology, that is there for the taking, I think this could be a golden age of journalism.”

Retail media’s impact on advertising: Insights from Amazon ads Nordics

2024-06-24. Like their newsroom counterparts, advertising sales teams have seen major transformations in recent years. If, in 2024, the “newsroom is the business” due to its critical role in revenue growth, the advertising department must equally embrace and propel digital transformation.

Tailored news, AI tools drive Onet’s digital success in Poland

2024-06-21. Onet, a leading news brand in Poland, has significantly grown by leveraging AI tools to offer personalised content to its users, which has increased user engagement and content diversity. Olga Korolec shared insights at WAN-IFRA’s recent Congress in Copenhagen.

Hyper local journalism: How Crosstown built a platform for neighbourhood newsletters

2024-06-21. The United States is ahead of the curve when it comes to the decline of local news. It may also be true to say that it’s ahead of the curve when it comes to innovation around tackling this problem. One brilliant example is Crosstown in Los Angeles.