Technologies > Tag Managers > Ensighten > Reports Overview > Market Report

Ensighten Market Report

This extensive report shows many detailed statistics of the tag manager market with a specific focus on Ensighten.

Our technology market report is a detailed monthly report on the usage of Ensighten as tag manager on websites. The report comes via email as a PDF file and has over 120 pages covering this information:

• Tag Managers Industry Reports
  • Usage and Market Share Report
    How popular is each of the tag managers? Shows percentages of usage and market shares for all 7 tag managers that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the tag managers change over time? Shows tables and diagrams of historical trends of usage and market shares for all tag managers since January 2014. Please note, that we permanently keep adding more tag managers to our surveys, therefore not all of them cover the entire time frame.
  • Growth Rate Report
    Which are the fastest growing tag managers? Shows the current growth rates in the usage of all tag managers both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the tag managers among new sites? Shows percentages of usage and market shares for all tag managers among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which tag managers are primarily used by high traffic sites? Shows for each tag manager the share of top sites among all the sites that use that specific tag manager.
  • Page Speed Report
    What is the average speed when loading pages of different tag managers? Shows for each of the 7 tag managers, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• Ensighten Reports
  • Historical Trend Report
    How did the popularity of Ensighten change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Ensighten since July 2013.
  • Page Speed Trends
    How did the average page speed of Ensighten sites change over time? Shows the monthly trend of average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements of websites that use Ensighten since January 2023.
  • Change Report
    Which percentage of sites switched from another tag manager to Ensighten and vice versa? Shows the percentages of websites that recently changed between Ensighten and other tag managers. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of Ensighten higher among high traffic sites? Shows usage and market shares of Ensighten broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Ensighten among all tag managers in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies Ensighten? Shows the market position of Ensighten in terms of popularity and usage by high traffic sites, compared to the most popular tag managers.
  • Multiple Tag Managers Usage Report
    How frequently are other tag managers used together with Ensighten, and which ones? Shows statistics on the usage of Ensighten together with other tag managers (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is Ensighten particularly strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Ensighten on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Ensighten among all tag managers for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Ensighten.

    These detailed reports are available not only for top level domains, but also for the usage of Ensighten broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • CSS Frameworks
    • Web Servers
    • Web Panels
    • Operating Systems
    • Web Hosting Providers
    • Data Center Providers
    • Reverse Proxy Services
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Social Widgets
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    How popular is Ensighten in each country? Shows a colored world map indicating the usage percentage of Ensighten by country.
  • List of the 300 most popular sites using Ensighten including their usage of other tag managers (if any).
  • List of up to 30 popular sites that started using Ensighten in the last month (if there are that many sites in a month), including the tag managers they were using before (if any).
  • List of up to 50 popular sites that discontinued using Ensighten in the last month (if there are that many sites in a month), including the tag managers they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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