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Substack Market Report

This extensive report shows many detailed statistics of the content management system market with a specific focus on Substack.

Our technology market report is a detailed monthly report on the usage of Substack as content management system on websites. The report comes via email as a PDF file and has over 260 pages covering this information:

• Content Management Systems Industry Reports
  • Usage and Market Share Report
    How popular is each of the content management systems? Shows percentages of usage and market shares for all 932 content management systems that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the content management systems change over time? Shows tables and diagrams of historical trends of usage and market shares for all content management systems since January 2013. Please note, that we permanently keep adding more content management systems to our surveys, therefore not all of them cover the entire time frame.
  • Growth Rate Report
    Which are the fastest growing content management systems? Shows the current growth rates in the usage of all content management systems both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the content management systems among new sites? Shows percentages of usage and market shares for all content management systems among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which content management systems are primarily used by high traffic sites? Shows for each content management system the share of top sites among all the sites that use that specific content management system.
  • Page Speed Report
    What is the average speed when loading pages of different content management systems? Shows for each of the 512 content management systems, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• Substack Reports
  • Historical Trend Report
    How did the popularity of Substack change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Substack since October 2022.
  • Page Speed Trends
    How did the average page speed of Substack sites change over time? Shows the monthly trend of average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements of websites that use Substack since January 2023.
  • Usage Pattern Report
    On which part of websites is Substack being used? Shows the percentages of websites that use Substack on the home page, on inner pages only, or on subdomains only.
  • Change Report
    Which percentage of sites switched from another content management system to Substack and vice versa? Shows the percentages of websites that recently changed between Substack and other content management systems. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of Substack higher among high traffic sites? Shows usage and market shares of Substack broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Substack among all content management systems in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies Substack? Shows the market position of Substack in terms of popularity and usage by high traffic sites, compared to the most popular content management systems.
  • Multiple Content Management Systems Usage Report
    How frequently are other content management systems used together with Substack, and which ones? Shows statistics on the usage of Substack together with other content management systems (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is Substack particularly strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Substack on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Substack among all content management systems for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Substack.

    These detailed reports are available not only for top level domains, but also for the usage of Substack broken down by

    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • CSS Frameworks
    • Web Servers
    • Web Hosting Providers
    • Data Center Providers
    • Reverse Proxy Services
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Tag Managers
    • Social Widgets
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    How popular is Substack in each country? Shows a colored world map indicating the usage percentage of Substack by country.
  • List of the 300 most popular sites using Substack including their usage of other content management systems (if any).
  • List of up to 20 popular sites that started using Substack in the last month (if there are that many sites in a month), including the content management systems they were using before (if any).
  • List of up to 10 popular sites that discontinued using Substack in the last month (if there are that many sites in a month), including the content management systems they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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