Usage of tag managers broken down by site elements

Detailed statistics in our extensive tag managers market report.

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This diagram shows the percentages of websites using various tag managers broken down by site elements. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 99.7% of all the websites whose tag manager we know.
Google Tag Manager is used by 99.7% of all the websites whose tag manager we know and that use CSS as site element.

Google Tag Manager

99.7%

99.6%

99.4%

99.6%

99.9%

99.3%

99.6%

99.5%

100.0%

W3Techs.com, 6 July 2024

Overall

CSS

Compression

Default protocol https

Default subdomain www

HTTP/2

HTTP/3

HTTP Strict Transport Security

IPv6

ETag

QUIC

Percentages of websites using various tag managers broken down by site elements

More detailed statistics

You can find complete breakdown reports of 7 tag managers in our tag managers market reports.

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.

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