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HubSpot offers a hosted content management system as part of its marketing and sales software.

PHP is a scripting language for creating websites.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Adobe Flash (by Adobe Systems, formerly Shockwave Flash and Macromedia Flash and now part of Adobe Animate CC) is a multimedia platform for adding animation and interactivity to web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Cloudflare Server is a web server developed by Cloudflare.

HubSpot offers business software, including a hosted content management system.

Cloudflare provides a content delivery network.

Cloudflare provides DNS servers and other web services.

Gmail is the email service provided by Google.

IdenTrust is a SSL certificate authority.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

jsDelivr is a service for hosting JavaScript files.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

Cloudflare Web Analytics is a privacy-respecting website traffic analytics service.

Hotjar is a website analytics and feedback application.

Lucky Orange is a website visitor tracking platform.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 month and 1 year.

Persistent cookies with an expiration time between 1 and 10 years.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Microdata is a specification to integrate metadata within existing content on web pages.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Transitional version of HTML.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

BMP (Bitmap Image File) is a raster graphics image file format used to store bitmap digital images. BMP files may be compressed, but are typically uncompressed.

Commercial entities