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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

PHP is a scripting language for creating websites.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Fastly is a content delivery network.

Google provides various services to run on its servers.

Gmail is the email service provided by Google.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

WordPress Jetpack Stats is a visitor tracking plugin for the WordPress publishing platform.

Hotjar is a website analytics and feedback application.

MonsterInsights is a WordPress plugin for collecting Google Analytics and WordPress-specific analytics data.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

The LinkedIn Insight Tag helps to optimize LinkedIn campaigns.

Amplitude provides a product data analytics, including web analytics platform.

Chartbeat is a real-time web analytics tool by Betaworks.

Contentsquare is a hosted web analytics service. This includes the former ClickTale brand.

AT Internet provides a range of web traffic analysis tools, including AnalyzerNX and XiTi.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Outbrain is a native advertising platform.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

The Pinterest Pin-It button allows website visitors to pin images onto Pinterest.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

Reddit Buttons allow web pages to be submitted to and discussed on Reddit.

Tumblr buttons make it easy for Tumblr bloggers to share content on their blogs.

Hacker News is a technology-centered social news and link sharing service.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time between 1 day and 1 month.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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