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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

WPBakery is a WordPress-based web page builder.

PHP is a scripting language for creating websites.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Underscore is a JavaScript library that provides functional programming support.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the visitors browser.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Cloudflare Server is a web server developed by Cloudflare.

The Apache HTTP Server is an open source web server by the Apache Software Foundation.

Linux is a Unix-like open source operating system originally developed by Linus Torvalds.

WP Engine provides managed WordPress hosting.

Cloudflare provides a content delivery network.

Encirca is a domain name registrar.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

IdenTrust is a SSL certificate authority.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Mouseflow is a live click tracking and website analytics service.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Brotli is a lossless compression algorithm developed by Google.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Persistent cookies with an expiration time of up to 1 day.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Gzip (GNU zip) is a file compression algorithm.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

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