Magento is now powering 1% of all websites

Posted by Matthias Gelbmann on 2 July 2014 in News, Content Management, Magento

E-commerce platforms are the fastest growing sector of our content management systems survey. Magento is the clear leader, with PrestaShop, OpenCart, osCommerce and Shopify being the closest competitors.

With 2.7% market share, Magento ranks #5 in our CMS survey.  After WordPress, it is the second fastest growing content management system at the moment. Every 23 minutes, one of the top 10 million websites starts using Magento.

Our technology change report shows, that sites often switch from osCommerce and Joomla to Magento, while at the same time Magento is losing sites primarily to WordPress and Shopify.

Magento is somewhat less popular among top sites: only 0.1% of the top 10,000 websites use it, However, this is generally the case with e-commerce platforms, as Magento is leading that category also in this market segment.

Magento is particularly popular in the Netherlands and in the UK, where it ranks second in the CMS survey, only behind WordPress, but ahead of Joomla and Drupal. Magento is also very strong in Norway, Denmark, Brazil, Australia and New Zealand, while it's underrepresented in Russia, Japan and China.

23.4% of all Magento sites use no SSL certificate, and 11.4% only use a self-signed certificate. These percentages are significantly smaller than the corresponding overall statistics (52.9% of all sites use no SSL certificate), however one might have expected these numbers to be even smaller for e-commerce sites.

35.1% of Magento sites use some type of social widget, compared to 29.8% of all sites. Obviously, social networks do have some significance in e-commerce marketing, but on the other hand, they do not seem to considered to be utterly important by the site owners.

Magento sites are running almost always on a Unix-like operating system (98.3%), only 1.7% run on Windows boxes. Within these systems, Ubuntu is the preferred Linux distribution, just ahead of Debian.

An astonishing 79.7% of Magento sites use Google Analytics, compared to 49.4% of all sites. Magento webmasters definitely want to know what's going on on their sites, as they are also well above average when it comes to using advances tracking tools such as Mouseflow, Marin Software, ClickTale, New Relic and CrazyEgg. Magento sites are also heavy users of Tag Managers: 5.2% use one of these services, compared to 1.5% of all sites.

The fact that more Magento sites use advertising networks (mostly Google Ads and AdRoll) than average sites comes as a surprise. One would expect them to be more reluctant to potentially losing visitors to competitors. At least, Magento site owners by and large stay away from Amazon Ads.

Magento, as the leading e-commerce tool, represents a sector of the web, which we will certainly continue to monitor very closely also in the future.

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Please note, that all trends and figures mentioned in that article are valid at the time of writing. Our statistics are updated frequently, and these trends and figures are likely to change over time.

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