Daniel Rosen

Interesting afternoon at #BrandSafetySummit London yesterday. The final session on Made For Advertising (MFA) sites really summed the need to have a refreshed conversation around inventory quality and media effectiveness, particularly in the era of programmatic * Much of the debate focused on defining hat qualified as a ‘MFA property’ but skirted around the crux of the issue - humans aren’t properly reviewing what is being bought and the effectiveness of the domain and / or format * Blame being placed on the technology (logistics, adaptability, pace of change). Inclusion and exclusion lists were the often the perceived ‘solution’ but came at the expense of investment in diverse voices and quality journalism * Per the ANA reports, a ‘race to the bottom’ terms of cheap CPMs and reach, which in turns drives the need to speed up or skip human reviews, driving a greater need for automation and increased risk of bad actors * Lack of clarity on what the KPI for ‘quality’ is, and how previous proxies like view-ability have made the problem worse Fascinating debate - but one that feels like the soltuion is always a technological one vs a human one… #BrandSafety #Programmatic #AdFraud Responsible Marketing Agency

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More and more advertisers are adding Programmatic Digital Out of Home into their omni-channel mix. In our latest Clear Channel UK whitepaper, a collection of industry experts share their thoughts on how they are using Programmatic Digital OOH, either to compliment their existing OOH plans or to bolster their overall digtal strategy. Get the full report ‘From Cookies to Cohorts in Context’ on the link in the comments. 👇 #outofhome #programmatic #prohh

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We're in the countdown phase to ProcureCon Europe Series in London on June 4th and 5th. Media Procurement is now a vital discipline within advertisers, especially with channels such as Retail Media, Digital Commerce and Connected TV exploding. These present new opportunities and risks that Procurement can help manage. All three revolve around the use of consumer data to improve effectiveness and its measurement. So new ways to manage data are required alongside the financial considerations that preoccupy Procurement. Media Procurement needs to help achieve positive outcomes not just 'savings' or 'value'. Advertisers are buying the media, not just the infrastructure around it. So more focus on what good media looks like is needed. These matters were explored in depth at last month's Marketing Procurement iQ conference in London. In two articles I outline the big themes discussed at the conference and the solutions. Here is Part One. https://lnkd.in/esbCjv6T

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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What happens when retail media overtakes TV advertising? Last week, George Nott at The Grocer published a really comprehensive article on the current state of Retail Media in the UK. Here's some of the highlights: - Supermarkets have long worked with brands on ‘shopper marketing’, and since the launch of loyalty schemes in the 1990s have been sharing data insights. So, if that's the case, where is retail media up to in its evolution? According to Nick Ashley of Tesco Media & Insights Platform, retail media is only now “coming of age“ - it’s not the toddler some talk about. But it’s not an adult yet either - it's in its teenage years. I like this way of thinking about it. - Retail media innovation is at its fastest pace yet & this is presenting challenges and opportunities for advertisers, and their agencies. To assess each, Marketing Directors should be making sure they have a retail media measurement strategy in place, to compare activations across platforms consistently and quickly to allow them to redirect investment to the most effective places. It’s a good time now to be intentional about experimentation. - The IAB is working towards standardised metrics to enable “consistent comparisons” across retail media investments for buyers, initially covering online media but eventually in-store. Tools are emerging, too, to help advertisers assess retail media opportunities – among them Plan-Apps, which is used by the likes of PepsiCo, Diageo, AB InBev, Mondelez and CCEP. - Retail Media is sparking a wave of creative collaboration. Supermarkets are open-eared to ambitious campaigns. As Matt McLellan, Asda VP customer planning & propositions, leading its new LS Eleven Media Services, told suppliers recently: “If you’re a brand that wants to do something different, we are really up for it.” Some brilliant industry voices featured across the article, which you can find below. Nick Ashley Steve Gray Catherine McGarry Marie-Clare Puffett David Sables #retailmedia #retailmedianetworks SMG Plan-Apps {Capture} Samuel Knights Emma Dean Lee LeFeuvre David Bromfield Mark Sweatman David Moore Georgina Evenden

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Digital advertising spend is becoming more diverse. Podcast ads, social video and connected TV have made gains according to the 2023 IAB/PwC Digital Adspend report - though Search remains the bedrock. #IABUK #Digital #adspend

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Introducing Havas AI Shopping Feed Modifier Tool for Retailers… Speaking today at the Havas Commerce summit in Lisbon 🇵🇹on behalf of Havas Media UK and Havas Market UK 🇬🇧 show casing the work our amazing data team have produced (kudos Gareth Jones, Sourav Das and Laura Kell). Our Manchester team (hat tip to Lucy Barnes and James Parr) worked with Matalan and built a dedicated Havas hosted tool to create AI-written copy product descriptions for the Google Shopping data feed for men’s suits in the spring, and saw that search impressions increased by up to 16%. Fundamentaly this is exciting as it doesn’t also increase traffic but also fixes issues with product data than can depress conversion rate. By improving the conversion rate with this tech we can make the media deliver better ROI. This is what we mean when we talk about Connected Commerce at Havas Media Network/Havas Market. Bringing Brand, Performance and Commerce all together. Excited to see Bede Feltham on stage shortly to talk about Converged 360 for activating first-party data (1PD) audiences in media channels: Moving to the predictive era in a cookieless future. #ecommerceai Havas Market #connectedcommerce #havascommerce Vincent Mayet Christian de La Villehuchet Mikaela Barbosa

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Looking for Presentation/Sales people who want to get in on a project that can change the advertising landscape. Opportunies for shared business ownership. UK based professionals only. Please dm for more details. Advercado aims to provide small businesses around the world with the same OOH advertising opportunities big brands have access to. We aim to do that by empowering small businesses with high footfall/reach opportunities to share and sell spaces, generating income through advercado.co.uk! The creation of these advertisements can be sourced via our platform which includes, designers, printers, distributors etc. A free platform, all the tools free to use, creating an advertising platform with everything small businesses need to create the next great advertising campaign! Small business make up the 99% of businesses in most countries... Why shouldn't they have the same OOH opportunities as the big businesses? Working together we can make the change. Join us! Cheers, Joe #share #opportunities #sales #marketing #advertising #advertisingandmarketing #entrepreneurs #smallbusiness #students #student

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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For anyone wanting to make your GA4 data that little bit better, this is well worth a read from our GA4 expert Laure Hessin :)

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This is an excellent visualisation from the DMA (Data & Marketing Association) UK of how integral maturing your approach to measurement is to delivering successful business outcomes. If you're not already planning for it, you should be. It will be one of the most significant drivers of future effectiveness for you.

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Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7

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Wondering about changes in advertising representation? 🤔 Catch up on our recent webinar #OOH - The Inclusive Channel, led by Clear Channel UK's Head of Sales - Out of Home Agencies, Caroline Forbes, & Senior Research & Insight Manager, Philippa Stanners. They discussed: 👍 Why it's important for brands to prioritize inclusivity✨ The role of OOH in fostering an inclusive environment 👀 Tips on integrating inclusivity into the planning process Watch the 30-minute session for key insights & takeaways! Click here: https://okt.to/Epmeqx #InclusiveAdvertising #PlatformForBrands

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UKOM data from Ipsos iris shows how TikTok's UK audience growth remains strong, now driven by audiences older than you might expect. IPA (Institute of Practitioners in Advertising) ISBA AOP Association of Online Publishers IAB UK Ipsos UK #mediaplanning #datainsight #standardsmatter

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Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

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🌟 Inviting you to our YouTube channel where we talk about Growing your Amazon brand.📈 We share real data samples from our successful clients and provide actionable insights to take your business to the next level. 📈 You'll See: Real-World Data: See actual case studies and data from our clients, showcasing strategies that work. Growth Strategies: Learn proven techniques to scale your brand and increase sales. Amazon Updates: Stay informed about the latest Amazon updates, tools, and features. Profitability Tips: Discover how to maximize your profits with effective cost management and pricing strategies. We believe in providing clear, data-driven insights to help you make informed decisions. Whether you're a seasoned seller or just starting out, our videos are packed with useful information suitable for your business needs. 👉 Subscribe Here: https://lnkd.in/enJVwEjJ Follow Us: LinkedIn: Orange Rocket - Amazon Growth Specialists Website: https://lnkd.in/eCvM85wp Facebook: Orange Rocket

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Don't know where to start or what are the benefits of 'CTV' ... your not alone! Our latest report helps demystify and offers practical guidance. Please drop me or the team a line if you want to chat but definitely download the report! 👇

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Calling all my LinkedIn connections who could take part in this survey to please do. The more data the greater the insight into an every changing world of affiliate!

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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