Why and How to Make a Pricing List for Your Agency and Freelance Business

Creating a pricing list for your agency or freelance services is essential for attracting clients; not having one may lead to missed opportunities.

Why Put a Price List on a Website for Agencies and Freelancers

Many agencies and freelancers miss out on opportunities simply because they don’t provide clear pricing information upfront.

Imagine a business owner looking to hire a freelancer with specific needs:

• They need a graphic designer with experience in creating images for marketplaces like Amazon.
• The freelancer must be reliable.
• They should understand the specific audience the business serves.
• There’s a strict budget that can’t be negotiated.

The business owner posts a job in various communities and receives many responses. However, sorting through numerous websites becomes a daunting task. Most agencies and freelancers don’t list their prices on their sites, instead encouraging potential clients to book a call or contact them for more information. This process is time-consuming, especially for someone with a specific budget in mind.

Many great agencies and freelancers were overlooked because their pricing information wasn’t readily available. The business owner had to move on to those who displayed their prices clearly.

Why Not Having a Price List Stops Potential Clients

Here’s what happens when pricing isn’t listed:

• Potential clients with a specific, non-negotiable budget will move on if they can’t see if you’re within their range.
• With many options available, clients don’t have time to schedule and attend discovery calls for every freelancer.
• Clients prefer quick and easy access to information. Without upfront pricing, they’re likely to look elsewhere.

Common Arguments Against Listing Prices and Their Counters

Some freelancers believe not listing prices allows for more flexibility:

• They can offer custom quotes based on detailed client needs.
• They can adjust prices based on the client’s budget during discussions.
• They avoid committing to a specific price before understanding the full scope of the project.

However, consider these counters:

• Custom quotes can still be offered based on an initial intake form.
• Freelancing should not feel like a negotiation battle; clear pricing fosters a positive relationship.
• Contracts can outline what’s included in the price and any additional costs so that you are not locked into a single price.

Benefits of Creating a Pricing List for Agencies and Freelancers

Creating and publishing a pricing list on your website offers many advantages. It helps both you and your clients by providing clear, upfront information about your services. Here’s why having a pricing list is beneficial:

1. When potential clients see your prices, they can quickly determine if your services fit within their budget. This transparency saves time for both parties and attracts clients who are serious about working with you.
2. Having a pricing list creates an efficient inbound marketing and sales funnel. When clients visit your site, they can immediately access your services, experiences, processes, and pricing. This comprehensive view encourages them to reach out, knowing they are informed about your rates.
3. Displaying your prices helps filter out clients who cannot afford your services. This means you spend less time dealing with inquiries that won’t lead to a sale, allowing you to focus on serious prospects.
4. Transparency in pricing demonstrates honesty and builds trust with potential clients. It shows that you are confident in the value of your services and have nothing to hide.
5. A well-organized pricing list reflects professionalism. It shows that you have a clear understanding of your worth and are prepared to communicate it. This can be especially reassuring for clients who are comparing multiple service providers.
6. Clients can plan their budgets more effectively when they know your prices upfront. This makes the project planning process smoother and helps set clear financial expectations from the start.

Tips to Create a Pricing List on a Page

Creating a pricing list for your freelance portfolio or agency website is crucial for attracting clients and streamlining your business. Here are some tips on how to create an effective pricing list.

1. Display pricing at the end of service pages. Start by showcasing the value of your services. After describing what you offer and highlighting your expertise, display your pricing information. This way, potential clients can appreciate the benefits before seeing the costs. Follow up the pricing details with a contact form for easy inquiry.
2. For straightforward pricing, create tiered offerings that spell out what each package includes. This can be similar to how companies like Hootsuite present their service tiers. If prospects don’t see a perfect fit, encourage them to contact you for a customized quote. This shows flexibility while still providing clear starting points.
3. Create your pricing page by integrating the Cost Calculator plugin. This tool allows clients to calculate prices based on their specific needs. Instead of static prices, clients can select different services, options, and features to see a customized price. This interactive approach not only makes the pricing more transparent but also engages the client in the process.
4. If you’re not seeing conversions from your service pages, consider A/B testing different elements. Try varying the names of pricing tiers, the specific deliverables listed, and even the prices themselves. This can help you find the most effective way to present your pricing and convert visitors into clients.
5. If you’re hesitant to display prices publicly, offer the pricing information in exchange for an email address. This way, potential clients can access the necessary details while you gather valuable leads. It’s a win-win: clients get the info they need, and you expand your contact list.
6. Use your pricing page to create a sense of urgency. Encourage clients to “book now” or “apply” to work with you. This shifts the focus from the cost to the availability of your expertise, prompting clients to act quickly to secure your services.