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    Comments are not for extended discussion; this conversation has been moved to chat.
    – user3956566
    Commented May 25, 2018 at 17:36
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    They were asking "why" because they wanted to know why you would use CSS and not use SVG or an image editor. Nothing to do with the business decisions about their logo. As per your link to their logo, why didn't you just crop the X?
    – user9993
    Commented Oct 27, 2018 at 16:57
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    Please take accessibility into account before you apply some of these methods to your text. The methods mentioned below are highly discouraging because they don't enhance legibility and readability for people with poor vision, learning disabilities, aphasia, dyslexia or low adult literacy. There are guidelines which need to be followed and even google announced that will start ranking websites according to their compliance with the WCAG rules. It's easy to test against those with tools as axe. If an image/svg is used instead then both need a text alternative for the info being conveyed. Commented Mar 2, 2021 at 8:36