bp reinvigorates its in-house recruitment and branding functions with great results.

HelloFresh’s In-house Employer Brand Team takes a place on the 2023 shortlist for its work boosting the value of its brand among candidates and stakeholders.

WeWork’s talent network has flourished since Symphony Talent created a custom careers site experience, shortlisted for the Employer Website category.

Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.

The engineering giant showcases a variety of apprenticeship routes through a high-quality stop-motion video.

Mars worked with Havas People to use social media to build awareness of the world leading FMCG group’s working culture.

Cielo embarks on extensive research and gains senior leader buy-in to power up a new EVP.

After overhauling its consumer image, Screwfix worked with ThirtyThree to hone its employer brand to focus on the skills and personalities of its people.

Law firm takes a chance on TikTok and Instagram to bring careers to life.

MI5’s campaign with Penna focuses on changing perceptions, increasing the number of applicants from ethnic minorities, female candidates and people with disabilities.

The energy company stands out from the crowd at the European Women in Tech event.

Blu Ivy Group creates Decode/Code challenge for tech firm Ripple, one of the largest in-person recruitment events since the pandemic.

Candidates get to ‘choose their own adventure’ in this multi-award-winning, innovative work by the in-house team at the big four firm.

The much-loved consumer brand invites employees and potential recruits into a world of possibilities.

The retailer shows candidates the role of technology in driving its success, helping it stand out in a tough market.

SAP film captures everyday quirks of its employees to drive applications and secure a place on the 2023 shortlist for Single Use of Video.

The EY in-house team received a place on the shortlist in the Events and Experiential category in 2023, when it sponsored a stage at RecFest and launched an Excellence in TA community.

A more responsive and personalised site drives up engagement and applications.

An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.

Drinks giant AB InBev partners with MSL to develop a more inclusive employer brand and generate thousands of applications from a more diverse audience.

Royal Mail Group attracted a new generation of apprentices with a creative campaign by ThirtyThree that won 2023’s Use of Social.

Detailed interviews and focus groups ensured this entry secured a place on the shortlist in the Use of Research and Insight in Employer Branding category.

The consulting company’s year-round campaign is quick to respond and engage with key audiences.

Lloyds Banking Group repositions itself as an exciting employer of digital talent through an always-on approach.

The charity turns to its own employees, transforming its approach away from traditional recruitment methods.

AstraZeneca and Ph. Creative concoct an enhanced candidate experience from attraction to onboarding.

Miele X, supported by creativestyle, That Little Agency and Praetorius, were highly commended in the Employer Website category in 2023.

The space and defence giant launched a unique product that sparked conversations about careers in the sector.

With complex departments and skill sets, IBM worked with Pink Squid to gain a deep understanding of its EVP, allowing it to be tailored for each audience.

A series of virtual events address potential applicants’ reservations about an Army career.

This internal British Army EDI campaign, developed with ThirtyThree, started conversations and changed attitudes around discrimination.

Cepheid builds brand awareness with Prophet through a unique mix of media and a cheeky approach to branding.

The global Life Sciences company revamps its social strategy with new and curated content targeting specific and relevant audiences.

The non-profit works with Havas and Blue Slate Films to show the job satisfaction behind social work for troubled communities.

The company whips up a holistic approach to employer branding, bringing its culture and operations to life.

Targeting ads at people who don’t want the job may seem counterintuitive, but Evri’s flexible working options were a hit with candidates.

Sky’s campaign with Symphony Talent landed three shortlist spots in 2023 in the Digital Experience for Early Talent, Graduate Campaign and Integrated Campaign categories.

The engineering company goes back to basics to show what it has to offer.

The Radancy Talent Acquisition Cloud allows the company to target the right candidates at the right time.

Champion of the hight street, Primark’s employer brand attracts the talent to drive its growth agenda.

The two businesses engineered an impactful returnship scheme to attract more women into STEM careers.

DHL Parcel UK’s integrated campaign, created by CA3, makes 2023 shortlist for its work during the drivers shortage.

Faced with a shortage of HGV drivers, the retailer shows a demanding job with a fun side.

A hero film shows the strong sense of pride and community employees take in delivering to their people.

Meet & Engage supports Royal Mail Group to improve its candidate communications and offer a more efficient onboarding process.

This TMP Worldwide campaign for Civil Service Fast Stream harnessed the power of social media influencers to attract a diverse group of graduates to its scheme.

A data-driven approach to onboarding helps grads to hit the ground running.

The professional services firm shares how talent can help to build a better, more sustainable working world.

Integrated campaign by Pink Squid makes all the difference for HGV driver recruitment at waste and recycling company Veolia.

The women’s health innovator partnered with SMRS to deliver a tool that would help it hire more efficiently and strategically.

The ‘unicorn’ software company brings everyone together through quizzes, advocacy and a new careers site.

AXA works with MSL to create an engaging ‘hello’ for new starters during lockdown, helping them settle in to their week-long onboarding experience.

This Met Police Video Campaign, produced by Tonic, made the 2023 shortlist for its impact in attracting talent from London’s numerous and wide ranging communities.

Authentic videos showcase the variety of roles and backgrounds in accountancy, aiming to break down its boring image.

SMRS collaborated with Unlocked on this powerful campaign, which urges graduates to make their career count.

The company gets noticed across UK universities with free merch and a major competition.

EY doubled the size of their internal employer brand team and see impressive results in terms of advocacy and savings.

The Speedbird Z platform offers learning, mentoring and work experience opportunities to future apprentices and graduates.

The home retailer dusts down a new employer value proposition and careers site to drive awareness and applications.

The company recruited a team of internal influencers to show how early talent can take charge of their futures.

The company enlightens students on a career solving big problems, engaging early with its audience.

Havas People helped SAP refresh its EVP while adapting to local needs, winning it a place on the 2023 International Employer Brand shortlist.

Stafford Long worked with their client Defence Equipment & Support (DE&S) on this employer brand launch, which included films and animations, and put the people working on a wide range of exciting projects – and their ambitions – centre-stage.

The pharmaceutical giant challenges employees’ and candidates’ perceptions to support its wider purpose.

Payments platform Mollie worked with TheTruthWorks to create a campaign including a Spike Lee-style video which made the shortlist for 2023’s best Creative Idea.

The follow-up to last year’s Tapestory embeds employees’ sense of feeling valued.

The game producer adopts a playful approach to social outreach through games and videos showing ‘Life at King’.

Diageo worked with Comprend to improve its website for users, particularly early careers applicants, in this campaign shortlisted in the 2023 Employer Brand – International category.

Blackbridge aids the charity to bring the positives of working with autistic people to life.

In 2023 this Havas People campaign for GSK spin-off company Haleon won for International Employer Brand and made the shortlist for Use of Research and Insight in Employer Branding.

Sainsbury’s Tech teamed up with Entroxy to create this campaign including TikTok elements which made the shortlist for the Integrated Campaign award in 2023.

In a bid to build trust and generate excitement, the gaming company amplifies employee voices across social platforms.

The brand team at the ‘unicorn’ software company undertake deep research to understand what makes Quantexans tick.

A top-talent trainee program that turned the recruitment process into a learning journey.

Working with Raptor Marketing and GradBay, Pot Noodle’s alternative internships campaign is praised by the 2023 RADs judges for its super fun digital experience.

The machinery company draws on its sustainability credentials and existing employees with this online campaign.

Autism Unlimited worked with CA3 to create a “two-way” onboarding experience, winning them the 2023 Use of Technology award.

Law firm Allen & Overy collaborated with ThirtyThree to win best graduate campaign in 2023, helping students navigate a career in the legal sector.

The team at SAP becomes In-house Employer Brand Team of the Year in 2023 with this ‘proactive’ campaign with a human touch.

SMRS and Fidelity International developed new ‘Feel Fidelity’ branding to attract and retain talent in global markets.

McDonald’s, together with ThirtyThree, was praised for personalised and localised content on its careers site, bringing its unique culture to life.

Working with ThirtyThree, PizzaExpress created a vibrant employer brand showcasing how people are empowered to express themselves at work.

The new approach increases employer brand awareness and generates a huge amount of traffic to ABK’s careers site.

The childcare provider now stands out to candidates, with a healthy future pipeline of talent in a competitive market.

The catering supplier is enjoying substantial increases in interest thanks to new brand guidelines and assets that truly reflect its culture.

NHS England worked with TMP Worldwide and Indeed to create a series of in-person and virtual recruitment events for healthcare support workers up and down the country.

During a turbulent year, the EY in-house Employer Brand team focuses on story-telling and insight-sharing to drive engagement and interest.

Using onboarding tools from Meet and Engage, the defence company has transformed how it interacts with candidates.

“What not to say” videos were part of a successful EDI campaign for Veolia, created by Pink Squid, and recognised in the 2023 shortlist.

BT’s campaign with Ph. Creative showed the power of video in recruiting more women into engineering.

ABK Game Changers amplifies the gaming brand on social platforms, generating thousands more applications and strong direct referrals.

Premium drinks company Diageo collaborates with Comprend to serve up a more user-focused careers website.

Research informs an array of user journeys, making it easier to find the right roles and stay engaged.

The organisation builds a picture of what it’s like to work behind the scenes at an iconic employer.

The mobile and tech company shows its commitment to inclusion through powerful visuals and messages.

Individual videos alongside one overarching film produced impressive results for GE Renewable Energy and Pink Squid, placing them on the Video Campaign shortlist in 2023.

Lloyds Banking Group challenged students’ misconceptions about working for a bank by demonstrating how the banking group prioritises people’s wellbeing.

EY’s in-house team’s employee engagement project is recognised for its advocacy approach in audit, advisory and forensic services, gaining a place on the 2023 shortlist.

Sanofi and Symphony Talent used extensive research to develop a new brand, shortlisted for the Employer Brand – International category.

Graduates ‘Discover the Difference’ at Accenture in this campaign produced in partnership with ThirtyThree and entered in the 2023 awards.

The property company puts people at the heart of its new social strategy, shifting perceptions about the sector.

HST’s innovative Healthdaq system significantly reduces trusts’ time to hire through increased automation and better integration.

Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.

Kingfisher’s tough-talking conversation series, developed with ThirtyThree, provided insights into both minority – and majority – groups.

The Dutch Custodial Institutions Agency challenges its audience to look at their preconceptions and consider a career helping detainees to thrive in society.

Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.

The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.

Working with psychology company Arctic Shores, recruiters save time, money and are boosting the diversity and capability of candidates.

AXA campaign by Havas People promoting internal mobility platform ‘MOVE’ makes 2023 shortlist for Employee Engagement.

The global FMCG company tailors its employer brand to women through comprehensive research and targeting.

TMP Worldwide creates a unique board game that captures the benefits of working for the council and the career development available.

‘Craft the incredible’ brings colleague stories to the forefront across multiple channels and geographies.

The Candy Crush producer showcases its playful culture through a visually stunning video.

The home retailer shows its passionate and diverse workplace culture through videos, print media and socials.

MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.

Provident’s employee insights campaign, created with Blackbridge, helped it improve the experience of its customer service representatives.

DSM discovered more about candidates in this quiz campaign with Symphony Talent, shortlisted for the Candidate Experience category in 2023.

The Wiser and Knight Frank campaign utilised Instagram and LinkedIn to celebrate its diverse talent, resulting in an increase in clicks through to its careers site.

The business showcases the exciting possibilities of a career in retail through employees’ eyes.

Springpod hosts a fully interactive format for students from diverse backgrounds to find out more about accounting.

CAPSLOCK programme raises the profile for cyber skills in the organisation and builds new skills in this crucial area.

Havas and AXA create long-lasting learning for recruiters and more with this interactive training.

Showing the faces behind the products, alongside the innovative heritage of the sports brand, is proving to be a winner.

Accenture’s unique digital event attracted a diverse range of students, putting it on the 2023 shortlist with ThirtyThree for Events and Experiential.

An interactive installation toured a series of UK campuses to pull in digital talent that might not have considered a bank before.

A suite of videos highlights the perceived barriers to joining the force, and shows how loved ones have overcome them.

AND-E worked with BrandPointZero to raise awarness of its Employer Brand in the UK, articulating its purpose, vision and mission, and earning a place on the 2023 shortlist.

‘Respectfully us’ receives a makeover to reflect the challenges of the hybrid working world.

The defence company takes an unexpected approach to challenging preconceptions with its ‘Overheard’ campaign.

Mentor programme and video campaign gained KPMG and Pink Squid a spot in the Graduate Campaign category in 2023.

Nestlé and Cappfinity overhauled the academy’s existing assessment process, gaining a place on the 2023 shortlist for Candidate Experience.

The in-house team manages a global employer brand, supporting internal stakeholders to spread the message.

The bank helps students and graduates become ‘Life Ready’, not just career-ready, with engaging video and social content.

This video campaign by Jaguar Land Rover and Creed Communications sought to change the perception of what early careers programmes would offer, and resulted in thousands of apprenticeship applications.

LEGO’s Behind the Bricks photography campaign, created with Comprend, showcases the diversity and authenticity of its workforce.

Judges were deeply moved by TMP Worldwide’s video showing that people at Westminster City Council can truly be themselves, whatever their background.

An ambitious in-person event brings many employees together for the first time.

A Gen Z optimised website leads to a massive uplift in registrations from candidates.

The gaming company unites employees through activities that help them understand its values and behaviours.

The ‘Come as you are’ campaign reassures candidates they can excel personally and professionally at the firm.

Shortlisted for the Digital Experience for Early Talent, Innovation and Use of Technology categories in 2023, Cappfinity’s VR experience for interns paid off for EY.

RAF partners with Not Going to Uni to create an engaging range of podcasts and other relevant content.

Radical changes to its employer brand show the human side of the business.

The prisoner rehabilitation charity wants to source the best leaders, but also show the realities of the role.

The virtual reality ‘Internship of the Future’ showcases EY’s tech credentials while exposing candidates to real work situations.

Drawing on its wider employer brand, the company wanted to share authentic stories of life in financial services.

A new hiring portal for this crucial role has reduced time to hire and reassured candidates of their value.

The retailer shows students a glimpse of life working for the business through its ‘Let’s take it on’ message.

Videos and trips through the metaverse showcase the variety of digital careers on offer at the company.

The In-House team at HelloFresh embarked on a Licence to Hire programme for employees leading to a place on the 2023 shortlist for candidate experience.

Specsavers, working with ThirtyThree, pushed the boundaries of possibility with their award-winning campaign for early careers attraction.

Needing a sustainable pipeline of candidates for its care roles, Bupa worked with ThirtyThree to create videos combining carers’ and residents’ stories.

Lloyds Banking Group aims to increase its profile as a tech employer through this integrated campaign.

A dynamic new employer brand shows how colleagues ‘resist the ordinary’.

Candidates can search for roles based on tailored content, enjoying a more consistent experience.

The online retail giant shows its dynamic workplace culture through an easy-to-use interface.

Barclays puts digital careers front and centre with a revamped hiring site, working with Radancy to make the application process smoother and easier.

The global energy company revitalises its employer brand internally and externally, with impressive results.

Charity New Horizon Youth Centre shows the plight of London’s ‘unseen’ homeless youth with an eye-catching and informative bus event.

‘Standing Safer Together’ campaign is a raw and honest reflection of the importance of regulation in construction.

Skyscanner reached out to more applicants and raised brand awareness, earning a place on the 2023 Integrated Campaign shortlist.

The retailer makes it easy for jobseekers to see the wide range of opportunities on offer.