Generative AI
2024
Uncover the Latest Trends in Marketing with HubSpot's 2024 Report.
As marketers, we’re tasked with a heavy responsibility. We start, nurture, and rebuild customer relationships in ways that empower our colleagues in sales and customer experience (CX) to succeed. To tick those boxes, we have to think creatively. When we step outside our day-to-day routines and examine marketing from a new angle, it’s easy to see how AI seamlessly fits into the equation.
Kipp Bodnar
CMO
HubSpot
AI Hesitation
Career
of marketers report that AI saves them 1+ hours a day by streamlining creative tasks.
of marketers say they use AI tor reduce manual task time.
of marketers think AI is very effective at performing data analysis.
This report is full of invaluable insights from a survey of over 1,000 US marketing and advertising professionals. Explore the latest use cases, emerging concerns, career impacts, and predictions for the future of AI. Download the report now to stay ahead of the curve.
Generative AI
Looking Ahead
Marketing leaders agreed that, while AI’s future is still growing, there are opportunities that teams
can start leveraging to increase ROI now. AI software solutions are often affordable, scalable, and customizable to fit an individual business’s needs. AI solutions also help marketing directors empower their teams with data analysis capabilities. Data-backed strategies are easier for marketing leaders to defend, leading to more confidence from business executives who have decision-making power on AI’s future.
of marketing leaders reported ROI on their AI investment.
said AI tools make employees more productive.
of marketing leaders have invested in AI tools for their teams.
Join us as we explore the evolving relationship between marketers and AI, and unlock the potential of this disruptive technology to revolutionize the way we connect, engage, and inspire audiences in the ever-evolving digital landscape.
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