The secret to engaging young audiences: empower young leaders

By Matthew Keys – Independent Media Reporter

Media companies want to grow their younger audiences. So, why aren’t executives making more of a concerted effort to lean on that same generation for guidance on how to reach that audience? Who better to understand what content resonates with younger audiences than young leaders?

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How media companies can stand out in an AI age

By Doyle Irvin, Senior Product Marketing Manager – WordPress VIP

Some analysts predict that AI search will drop traffic to media sites by 40% in the next couple years, which sounds dire. Panic is understandable. And industry uncertainty and worry are undoubtedly intensified by the sheer pace of AI developments and the fracturing of the attention economy.

AAM Launches Streamlined Web/Social Data Verification Program

As digital data grows in importance to media buyers, AAM’s new automated digital assurance program streamlines the distribution of AAM-verified web and social media data. The program makes it easier for publishers to report cross-media data and to increase the universe of verified digital data available to media buyers. Learn more at the Alliance for Audited Media.

Four media companies on tackling signal loss with data collaboration

By Jeffrey Rosello, VP Customer Success – Permutive 

Signal loss makes it increasingly difficult for advertisers to run campaigns across the open web. But media companies have tools at their disposal. The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.

Video streaming landscape matures through nuanced growth

By Rande Price, Research VP – DCN

Video streaming services (SVODs) are entering a new phase of maturity, characterized by moderate growth in an increasingly crowded market. SVODs are shifting their focus from subscriber acquisition to implementing diversified strategies to achieve sustainable growth.

The Power of Data Collaboration Platforms: A Game-Changer for Publishers

Media owners, particularly those with authentication rates below 30%, face challenges in understanding both authenticated (logged-in) and web visitors. Data collaboration platforms, like Lotame's Spherical platform, can assist in unifying disparate data sources, offering deeper insights into audience preferences and behaviors.

Introducing Adelaide for Publishers

Hailed by Adweek as “the attention economy’s most widely recognized metric,” Adelaide’s AU is the choice for brands and agencies aiming to measure media quality. Now, media owners can tap into the power of attention metrics with Adelaide for Publishers. AFP empowers publishers to develop new measurement products, merchandise high-attention placements to drive more revenue, and gain the insights needed to align with top brands like the NBA, Coca-Cola, and Mars.