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Blog Exercise: When Was the Last Time You Got Personal

June 18, 2013 – 4:13 am

I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]

By Lorelle VanFossen | Posted in Blog Exercises, Blogging, blogging tips, Writing | Tags: aaron walter, advertising, audience, blog exercises, blog with passion, blog your passion, blogging tips, community, community building, demographics, design, design details, design elements, how to blog, marketing, passion, personal, personas, promotion, readers, tribes, Web Design, web writing, Writing | Comments (8)

Blog Exercises: Does Your Site Look Spammy?

April 5, 2013 – 4:53 am

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

By Lorelle VanFossen | Posted in Blog Exercises, Blogging, blogging tips, Web Design, WordPress | Tags: ad links, ads, advertising, author information, blog exercise, blyine, bold, colors, contact, content, content design, content development, cookie-cutter designs, design elements, expectations, instinct, italic, links, professional web designs, promotion, self-promotion, site colors, spam, spam sites, spammy sites, template designs, too many ads, trust, ugly web designs, ugly websites, underlines, Web Design, websites, wordpress, Writing | Comments (14)

Blog Exercises: Define Your Target Audience

January 21, 2013 – 4:23 am

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

By Lorelle VanFossen | Posted in Blog Exercises, blogging tips, Writing | Tags: audience, blog exercise, blog exercises, blog focus, blogging tips, fans, focus, friends, marketing, niche, pr, promotion, reach, readers, readership, sales, subscribers, target audience, target market, web writing, writing for the web | Comments (13)

Prove It: Defining Your Avenues of and Communication Marketing

June 15, 2012 – 11:54 am

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

By Lorelle VanFossen | Posted in blogging tips, WordPress Tips, Writing | Tags: advertising, announcements, article series, atom, communication, community building, demographis, email, facebook, feed, feeds, google currents, google reader, marketing, news, newsletters, promotion, prove it, proveit, rss, seo, site subscriptions, smo, social media, social media marketing, social networks, social web, social web marketing, subscribe, subscriptions, twitter | Comments (4)