Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.
Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.
Here are recent articles on our work to support business transformation in local media.
Top takeaways for local newsrooms from the Reuters Digital News Report
The Good, Bad and Ugly: Essential takeaways for local news from the 2024 Reuters Digital News Report I look forward to the annual release by Reuters of their Digital News Report in the way that kids eagerly await Christmas morning. I can’t wait to “unwrap” the data in this comprehensive and global annual survey of…
LMA member success story: Anchorage Daily News
The membership of Local Media Association includes some amazing companies. Here is the second installment of our new series highlighting their success stories, featuring Anchorage Daily News in Alaska. We are a media company with our first issue in 1946 but have been under a new owner since September of 2017, when Ryan Binkley and…
Level up your tech stack: The secret weapon for all your contracts
Actively managing your technology stack is crucial in the fast-paced news publishing world. However, with a growing number of platforms, content management systems, marketing tools and artificial intelligence tools, it can feel like your tech contracts are multiplying faster than a gremlin after a midnight snack! The good news is that a well-organized contract tracker…
Strategies to shift from acquiring traffic to owning audience
The models that fueled publisher growth for 20 years are changing. Social, once a reliable and significant source of referrals, has become a competitor. TikTok, Instagram and others aren’t interested in sending audiences to publishers –– they’re trying to keep audiences on their own platforms. Search is likely to change rapidly because of generative AI.…
New LMIA report available for purchase: The best sales advice we ever received
Over the years, Local Media Association has been privileged to navigate the dynamic landscape of media sales, learning invaluable lessons along the way. In this report, we tapped into the wealth of knowledge possessed by 20 media sales experts, each sharing their unique perspectives on the art and science of selling in the digital age.…
How events help Black-owned news organizations diversify revenues
Black newspaper organizations have a rich history and continue to play a vital role in African-American communities by providing a platform for information and cultural expression. They cover local news, and issues relevant to their readership, fostering a sense of community and solidarity. These newspapers often highlight achievements, milestones and cultural celebrations within the Black…
How to structure sales teams to maximize digital revenue
It’s a challenge all legacy print, broadcast and radio companies face: How to accelerate sales to their digital products, while at the same time investing in their core products that still drive a bulk of revenue. Todd Handy, an industry veteran who is chief revenue officer of SEBPO, has worked in this space a long…
Listening to your audiences via surveys
Local news organizations are known for being vital and trusted information sources that thrive on their connection to the community. Although many organizations are privy to the pulse and wants of their audiences, even the most connected and engaging organizations need to assess their audience continually. The ever-changing landscape of media has shown us that…
What could we do if …? Turning disaster planning into an opportunity quest
Disaster planners in any organization must think and work in worst-case scenarios. They typically devise plans based on asking questions that start with “what would we do if …” and however they finish the question, the answer will be bad news. Here are some examples appropriate to the local media industry: I’m certain many of…
News is Out, Word In Black, and Comcast NBCUniversal Welcomes 16 Journalism Fellows to Cover Black and LGBTQ+ Communities
Philadelphia (April 15, 2024) — Today, News is Out and Word In Black, together announced the 16 fellows selected for The Digital Equity Local Voices Lab, a new initiative powered by Comcast NBCUniversal to place journalists at 16 Black and LGBTQ+ serving news publications across the country. During the year-long fellowship, the group will receive the training and resources needed to tell stories within marginalized communities through media and…
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