Artefact

[Artefact Data & Al #Digest July edition | AI & GenAI adoption through Artefact Open Innovation’s services: hackathons, GenAI Academy, Data & AI Days | Arte, Ardian, Valéo client cases and Adopt AI replays] 👉 Read here: https://lnkd.in/eZUUbvWT Here is what you’ll learn about in our monthly global #newsletter: 1️⃣ Hackathons: Collaborative, cross-functional problem solving Ardian - A three-day #hackathon to enhance a leading investment firm’s value proposition. 📄 Read the client case: https://lnkd.in/ecA4J44T Valeo - How a three-day hackathon sparked new #GenAIusecases for Valeo, an automotive industry leader. 📄 Read the client case: https://lnkd.in/e3A_3WTk 🎥 Discover the video testimonial: https://lnkd.in/e4etwmvi 2️⃣ GenAI Academy: A prompt challenge to acculturate on #GenAI and engage its adoption. ARTE TV - How a Masterclass and #PromptChallenge launched a #GenAIstrategy across an organization. 📄 Read the client case: https://lnkd.in/e2TvBCA2  🎥 Discover the video testimonial: https://lnkd.in/e9K-zyMi Artefact Prompt Challenge at the Google Cloud Summit 2024 🎥 Watch the video: https://lnkd.in/evg734aB 3️⃣ Building a dynamic and productive GenAI community! During #Data & #AI Days, participants: - Deepen their understanding of internal data, AI, and GenAI use cases. - Feel empowered to initiate their own projects, collaborating with data teams. - Explore use cases from diverse industries to cultivate a sense of urgency. - Gain insights from speakers representing different industries and startups. - Engage in hands-on workshops to acquire foundational skills. 4️⃣ Discussion panels at the Artefact #AdoptAISummit on how C-Level executives are fostering #AIadoption: - Replay 1: Why does acculturation of people matter for successful AI adoption? With SAVENCIA Gourmet & Electrolux Professional Group 🎥 Watch the replay: https://lnkd.in/eDiGQMin  - Replay 2: GenAI Adoption in Fast-Growing Companies with Qonto & Dust: 🎥 Watch the replay:https://lnkd.in/exA8tP-8 Stay informed, stay inspired! 📰 Sign up for our Artefact Data & Al Digest newsletter: https://lnkd.in/dbbC-3Jr 

Only 4 days left to register! Join us on July 30th and learn more about #RetailMedia Unlocked: What Advertisers Need and How Retailers Can Build It ➡️ https://lnkd.in/e8tbDT2q  During this #webinar, industry leaders from mediarithmics, Artefact, and Zitcha will discuss: 🔹 Advertisers' mission-critical needs in #RetailMedia 🔹 Strategies smart retailers are using across the #UK and #Europe 🔹 Challenges in delivering Retail Media Networks strategies and how to overcome them 🔹 Success stories from leading #RMNs Our Expert Panelists: 🎤 Philip Raby, Chief Revenue Officer, mediarithmics (Host) 🎤 Bernal Álvarez Mazaira Mazaira, Head of #MarTech & Retail Media, Artefact 🎤 Dan Sands, EMEA Sales Director Retail Media, Zitcha 🗓 Tuesday, 30th July ⏰ 1:30 PM BST 📍 Online 💡 Don't miss out on hearing about the latest trends and best practices in retail media. Sign up today and take your RMN strategy to the next level! 🔗 https://lnkd.in/e8tbDT2q

📽️ Watch the after movie of the best moments of the #AIforFinancialServices conference recently organized by Artefact USA at the Consulate of France in New York. 🇺🇸 The event was managed by the Leadership Team of Artefact, Ghadi Hobeika, CEO of Artefact North America, Akhilesh Kale (AK), Partner and Financial Services Lead, Amit Erande, Partner and CDP Lead, and Abdul (Abs) Zamerli, Partner. The conference brought together 200 business leaders, 15 speakers, and key decision-makers from major #financialgroups and Fortune 500 companies, and attendees included C-Suite executives, VPs, directors, and #AIleaders from the most promising #AI & #GenAI startups and tech players. The afternoon was packed with insightful roundtables, engaging discussions, and valuable networking opportunities, culminating in a VIP #networking cocktail. 🤝 🙏 A huge thank you to the high-profile speakers we had the honor to have at the event and who shared their expertise with us: - Aditi Subbarao, Global Financial Services Lead at Instabase - Karl Wirth, Chief Product and Technology Officer at Treasure Data - Luma Dahlbacka, Senior Director, Digital Experience Management at Treasure Data - Manuela Veloso, Head of AI Research at JPMorganChase - Abdelaziz Benyahya, Chief Transformation Officer at AXA Africa - Sai Zeng, PhD., Head of AI CoE & Distinguished Engineer at UBS - Abha Dawesar, Divisional CDAO – Institutional Investor Group at Vanguard - Pawan Verma, Head of Data Management Office & CDO at Industrial and Commercial Bank of China US - Aparna Sen, Senior Director, Enterprise Data Management at BNY - Tobias Hann, CEO of MOSTLY AI - Johan Bryssinck, Program Lead for AI/ML at Swift - Chalapathy Neti, Head of AI/ML Platform at Swift - Charlie Flanagan, Head of AI at Balyasny Asset Management L.P. - Adam Wenchel, CEO & founder of Arthur - Steve ROSENBLUM, Founder of LIBERTIFY - Vinit Srivastava, Co-Founder & CEO of MerQube - Rich Falk-Wallace, Co-Founder & CEO of Arcana 🌟 Also shout out to all the attendees and our tech partners for this event, whose support was crucial: Instabase and Treasure Data. 📢 Stay tuned for the AI for Financial Services #report, including the synthesis and replays of the keynotes and panel discussions! [📅 Save the date - September 17th!] join us at the #AIforFinance Summit at the Palais Brongniart in Paris. Secure your spot now: https://lnkd.in/eMGsp9FW

[#Hackathon at Accor]🤝 in collaboration with the Sifflet and Artefact teams. Accor, a global leader in #hospitalitymanagement, held its first Data Observability hackathon dedicated to #DataQuality! ✨ It was such an immense pleasure partnering with Accor teams: a full day of learning, experimenting, and reflecting on results. 🎯 Through this one day hackathon with around 60 employees, Accor had several objectives: - To bring forth new ideas between entities on how to improve data quality management, - To capitalize on team ideas and identify innovative opportunities arising from data, - To foster a unified Accor's spirit around data quality, as a prerequisite to successful #AItransformation for the Group.   Artefact, leader in #data & #AI consulting services, mobilized their #designthinking specialists, who guided Accor teams throughout the #ideationprocess 💡 to assist teams in designing robust data quality models. These solutions were then evaluated by a jury composed of members of Accor's Data executive committee. Truly mind-blown by the team's engagement and commitment to making data more reliable. Grateful for the trust and the prospects of both relationships. Florent Bernard Jérôme Harousseau

🎬 HananIA Mikael OUAZAN, partner and Generative AI Lead at Artefact, opened the Tech Stage with an introduction on generative AI, at Artefact’s Adopt AI Summit on June 5th. 👉 Watch and get inspired by this introduction keynote on #genAI: https://lnkd.in/eMHwzhuk 📖 Read the REPORT of Adopt AI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN  🔎 Key insights from the keynote: - Hanan highlights that many companies have a growing interest in #AI, especially in #generativeAI, with new products launched daily and rapid innovations from major players, although few have successfully transformed their business with this technology. - The main obstacles to adopting generative AI are #dataquality, the high costs of models (which are decreasing), and legal and regulatory issues. - The primary challenge is the lack of trust in generative AI, often blamed for hallucinations. Hanan argues that this mistrust is misplaced, explaining that errors stem from #data quality and incorrect correlations, similar to human misconceptions. He compares AI errors to common human misconceptions such as the myth that humans use only 10% of their brains.  - Humans manage and delegate errors and uncertainties. He suggests applying the same control mechanisms to AI, making machine errors more acceptable. To succeed with AI, it is crucial to change our behavior and integrate AI into processes rather than superimposing it. Hanan concludes by calling for a better understanding and management of AI for successful #adoption. - He also highlights France's strong position in the #AIfield, with influential research laboratories and a very active open-source community contributing to #innovation and the development of new #technologies. - He stresses the role of regulations like the #AIAct in creating a safe framework for innovation and mentions collaborations with companies like Mistral AI to develop solutions aimed at preventing errors and effectively controlling algorithms. - He concludes by stating that while generalized intelligence is still far off, AI has created an "echo of intelligence" that extends human reach. The future promises more innovation and new opportunities, but it will also complicate control and scaling. 🗣 “Integrating generative AI means accepting its defaults and setting up the prerequisites for success. We need to reshape our way of working to integrate and not superimpose AI,” says Hanan. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

[Promotion Directeurs Artefact] 👏 Nous sommes fiers de vous présenter les huit nouveaux directeurs promus en juillet 2024 chez Artefact France ! 🎉 Félicitations à toutes et tous pour vos réalisations, votre engagement auprès de nos clients et au sein d'Artefact, nous sommes très heureux de vous compter parmi nous et de vous accompagner dans cette aventure passionnante : Sidney Zeder (Consulting), Isabelle Bonnard (Consulting), Amale El Hamri (Data Science), Iliass Benryane (Data Science), Christophe J. (Activation), Michaël Korsec (Création), Vincent Blachere (Studio Artefact3000), Mathieu Crochet (Studio Artefact3000). 👩💻 Vous voulez rejoindre un cabinet de conseil dynamique, innover et faire passer votre carrière à la vitesse supérieure ? Vous êtes passionnés de data, d’IA & de digital, n'hésitez plus 👉 https://lnkd.in/eE4hReJ8 👈

🌟 Register now! Webinar mediarithmics x Zitcha x Artefact - Retail Media Unlocked: What Advertisers Need and How Retailers Can Build It ➡ https://lnkd.in/e8tbDT2q As brands ramp up their investments, leveraging first-party #data and customer proximity is crucial. But what exactly do #advertisers need, and how can #retailers build effective #RetailMediaNetworks (RMNs)? 🗓⏰ Join us on Tuesday, 30th July at 1:30 PM BST for an insightful 45-minute #webinar where industry leaders from mediarithmics, Artefact, and Zitcha will discuss: 🔹 Advertisers' mission-critical needs in #RetailMedia 🔹 Strategies smart retailers are using across the #UK and #Europe 🔹 Challenges in delivering #RMNstrategies and how to overcome them 🔹 Success stories from leading #RMNs Our Expert Panelists: 🎤 Philip Raby, Chief Revenue Officer, mediarithmics (Host) 🎤 Bernal Álvarez Mazaira Mazaira, Head of #MarTech & #RetailMedia, Artefact 🎤 Dan Sands, EMEA Sales Director Retail Media, Zitcha 💡 Don't miss out on hearing about the latest trends and best practices in #retail media. Sign up today and take your RMN strategy to the next level! 🔗 https://lnkd.in/e8tbDT2q 

Artefact est fier d’accompagner la Banque Commerciale en France de BNP Paribas dans le déploiement de son programme d’accélération #IA. Un plaisir de travailler ensemble ! Témoignage vidéo à la clé 🎥

🎬 Replay of the keynote of Xavier PERRET, Director of Microsoft Azure France, at the Adopt AI Summit by Artefact, on how AI is impacting human creativity. 👉 Watch and get inspired by Xavier Perret on the Tech stage: https://lnkd.in/eHGhcRfP 📖 Read the REPORT of #AdoptAI with the replays & synthesis of all CEOs keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 With over two decades of experience in IT and the internet industry, currently, Xavier Perret oversees the development of Microsoft's #Azuresolutions, including infrastructure, #AIservices, mixed reality, IoT, and developer engagement. He has also authored two books on #digitaltransformation. 🔎 Key insights from the keynote: - Xavier Perret emphasized the transformative potential of #AI, especially how it enhances #humancreativity. His speech highlighted key aspects such as the capabilities of new AI models, practical applications, the necessity of robust infrastructure, and the importance of responsible AI usage. - Xavier began by discussing the three fundamental capabilities of modern AI models: the new universal interface, the ability to remember and contextualize data, and advanced reasoning and planning. These capabilities enable users to interact with AI in more intuitive and productive ways. He demonstrated this through examples like generating text and insights from a simple video, showing AI's multimodal capabilities. - He showcased various real-world applications of AI developed by Microsoft and its partners. These included Clarins' digital assistant for website navigation, a GM Copilot embedded in WhatsApp for trip planning, and a voice bot for insurance subscriptions. These examples illustrated how AI can be integrated into different sectors to enhance #userexperiences and streamline operations. - He highlighted Microsoft's efforts in deploying #AImodels globally, with 10 regions equipped to handle #OpenAI models, making it the fastest deployment of a single service in Azure's history. 🗣 “AI is not creative; you are. Our role as a technological provider is to enable you to be creative by providing the tools and infrastructure. Ultimately, it is human creativity that drives #innovation,” says Xavier. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

🌟🌈 On July 9th, Artefact had the honor of hosting its second Rainbow Tech & AI Summit on the theme of "Building #TrustinAI Systems", in Amsterdam. The day was filled with engaging discussions and demonstrations that underscored the importance of trust and ethics in #AI development and deployment. We were privileged to begin the event with an introduction by Arnold Struik, Managing Partner of Artefact Benelux, and a compelling keynote by Ronald Bekker, Global Head of Talent Services at Randstad, who shared valuable insights on the intersection of AI and #talentmanagement. The stage was then taken by Brian Spaans, Head of Finance, and Ali el Hassouni, Head of Data & AI at bunq, who provided a fascinating look into how AI is transforming #financialservices. A highlight of the day was the hands-on demo of Fierté AI, the #GenAIassistant for #Diversity, #Equity, and #Inclusion (DE&I). The demo showcased the potential of AI to foster more inclusive environments. The event concluded with a thought-provoking "Devil's Advocate" session led by Sid Mohan, Director Data Science & Global Lead for Causal Research & MMM, with Natasha Govender-Ropert, PhD, Head of Modelling at ING Nederland and Expert in Residence at Kickstart AI. Natasha's insights challenged us to think critically about the ethical implications of AI. 🤝 We extend our heartfelt thanks to all the speakers, and attendees, who made this event a success. Together, we are building a future where AI systems are not only advanced but also trustworthy and ethical. 🚀 Looking forward to more discussions and advancements in the field of AI! 👉 Check out our website if you want to learn more about Fierté AI and discover the demo: https://lnkd.in/eRCSHRYP #PrideMonth #EthicsInAI #DEI #TechEvent #Innovation