Balancing detail and seamless simplicity can make all the difference when it comes to helping people navigate the complex world of public transit. 🚃 Learn more from Moovit's Head of Design Ziv Marmur about how thoughtful redesign of Moovit’s Itinerary screen significantly enhanced user experience and retention. It is so much more than just a "better layout". 👇
About a year ago, we launched a redesigned Itinerary screen for Moovit. The itinerary screen is a central part of the app, explaining to users how to reach their destination. The main change was transitioning from a card layout to a linear timeline. After a year, the results are clear: we see a significant increase in retention 😺. This new design is not just about a "better" layout. It's about storytelling - how to tell the story of a route. The transition from a card layout to a linear timeline is a decision based on extensive user research and feedback collected over the years that aligns with users' natural mental models. This linear timeline creates a sequential flow rather than breaking the route into parts, resonating with a wider mental model of users. We created a modular design system to support different route structures and the various orders of its legs: walking, transfer, waiting, and riding. This system can assemble any route structure and support any order of the legs. 💪 Great achievement to the team: Galit Lofman, Tamir Melinek, Igor Makarov, Niv Nisanov, and Ori Klein. . To learn more about our design process, check out the full story in my latest blog post! [https://lnkd.in/gVcETiuX] #uxdesign #productdesign #userexperience #publictransportation #moovit