The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, has added London and Los Angeles-based Sunshine to its growing roster of specialist agencies. The company, founded in 2012 by Al MacCuish and led by fashion industry veteran, Jenna Barnet, was one of the first companies to break new ground in bringing brands into the entertainment space. From its role in Gucci's spectacular CHIME for Change show headlined by Beyoncé to the recent revamp of the Victoria's Secret Fashion Show starring Naomi Campbell and broadcasted on Amazon Prime, Sunshine has played a key part in some of the most innovative projects in the industry over the last decade. “The acquisition of Sunshine is highly strategic — the team’s track record in developing brand and entertainment strategy for luxury businesses is unique,” says Isabelle Chouvet, CEO of The Independents. “Their understanding of the new entertainment landscape is a huge advantage for the group — and with our partners at Banijay alongside, our ability to build slates, custom content and entertainment studios for our global clients is exciting. This is a new era. We look forward to working with the major streamers and distributors as well as like-minded, brand-forward companies like Nike’s Waffle Iron, LVMH’s 22 Montaigne, Red Bull Studios and Condé Nast Entertainment.” The agency’s track record in bringing story expertise to transformation strategies for global brands offers the group valuable synergies across multiple categories, as well as the opportunity to tap into Sunshine's stellar brand-building capabilities, specifically in luxury consumer products. The Independents will extend Sunshine’s international reach to 12 countries across all continents, cementing its global leadership in the entertainment industry. The group’s wide network of expert entrepreneurs will enable the agency to pave the way for even more unparalleled, cross-cultural projects across the luxury sector. “The Independents' entrepreneurial spirit and growing constellation of companies is just incredible,” said Al MacCuish, Founder and Chairman of Sunshine. “We're joining our friends, colleagues and heroes, many of whom we've worked with for years and have long admired. This feels like home and like our best years are ahead of us.” “I've seen the changes taking place in the industry coming for nearly 10 years,” notes Jenna Barnet, CEO of Sunshine, who has previously worked at Calvin Klein, Armani, Gucci and Ralph Lauren before joining the agency. “The time is now. There is a new generation of clients and producers who recognise that with the right story, the right production, the right distribution, talent and team, the ability for luxury businesses to reach the hearts of audiences in culture is unparalleled. It really is a brave new world. With The Independents, we can turn our dreams into a reality.”
The Independents
Services de publicité
Paris, Paris 9 739 abonnés
A global marketing and communications group for industry leaders across luxury and lifestyle
À propos
THE INDEPENDENTS is a global group of renowned creative businesses and studios pushing the boundaries of what is possible in the world of fashion,luxury,beauty and lifestyle. Formed through the combination of Karla Otto, K2, The Qode, Lefty, Bureau Betak, Bureau Future, Prodject, CTZAR, Atelier LUM, INCA Productions, Atelier ATHEM, Kennedy and Sunshine, we are a collective of agencies who share the same values: a drive for excellence and innovation, a customer-centric view, and a spirit of community rooted in thoughtful collaboration. With global offices in twelve key luxury markets, we empower creative synergies, affording our clients the expertise of specialist agencies with the scale and infrastructure of a group. Offices: Paris, London, Milan, Munich, New York, Los Angeles, Tokyo, Hong Kong, Shanghai, Beijing, Seoul, Singapore, Dubai, Riyadh Services: Integrated Strategy, Talent, Branding, Communications, Influence, Brand Experience and Events, Digital Strategy, Creative Services
- Site web
-
http://www.the-independents.com/
Lien externe pour The Independents
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- Paris, Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2017
- Domaines
- Public Relations, China entry, Branding, Strategy, Communications, Talent, Entertainment Marketing, Influencer Marketing, Events, Creative Services, Content Production, Digital Strategy, Social Media, Marketing et Innovation
Lieux
Employés chez The Independents
Nouvelles
-
Thank you Linehouse for your great work and thank you FRAME for your feature article on The Independents House in Shanghai!
As part of their office renovation, which was carried out by Linehouse, The Independents joined forces with a local art gallery to help foster community among its staff. https://ow.ly/GVSe50SI5B5
-
Bvlgari "Serpenti Infinite Tales" in Beijing with BUREAU BETAK
Experience the culmination of "Serpenti Infinite Tales" in Beijing. The exhibition brings together Serpenti-inspired works by local and international artists, showcasing the connection between the iconic motif and the world of art. A fluorescent sculpture entitled 'Baby Ball Python' by Chinese artist Shanliang is set alongside a mechanical installation by American artist Daniel Rozin, designed to appear like snake scales. Explore the rest of the work on show at the Genesis Art Gallery, Beijing, until August 18. #Bvlgari #BvlgariJewelry #Serpenti #Serpenti75 #SerpentiFactory
-
Atelier ATHEM Porte de Bercy!
[Monumental] Doubles expositions remarquées, Porte de Bercy Depuis le mois de mai, les marques Zadig & Voltaire, Peugeot et Hoka se sont succédées sur une toile en diptyque déployée par ATHEM, pour offrir à leur prise de parole une visibilité optimale. Situé sur le tronçon le plus emprunté du périphérique, ce dispositif est un point de passage incontournable des automobilistes franciliens et des visiteurs de la capitale venus profiter de son offre loisirs. ___ En complément de son offre patrimoine, ATHEM a sélectionné plusieurs sites sur le territoire francilien, connus pour leur très forte audience et leur identité architecturale contemporaine. Libérées des contraintes liées à un emplacement en centre ville, ces surfaces d’expression présentent des possibilités en termes de format, permettant de créer véritablement l'événement, comme lors de ces prises de parole, Porte de Bercy. ____ Photo : Frédéric Berthet 📸 #PortedeBercy #Paris #AtelierATHEM #ATHEM #Ooh #GrandFormat
-
BUREAU BETAK for HERMES FW24 NEW YORK
-
"The Art of The Olympics" exhibition staged at KARLA OTTO media relations client Gagosian Paris in his galleries Rue de Castiglione and Rue de Ponthieu until September 7
Karla Otto on Instagram: "“The Art of the Olympics,” a two-part exhibition in association with the Olympic Museum, is now on view at @gagosian Rue de Castiglione and Rue de Ponthieu, Paris, until September 7th, 2024. The exhibition celebrates the dynamic interplay between art and sport. I Media relations I #Gagosian #karlaotto"
instagram.com
-
THE QODE clients win big at the Dubai Michelin Guide Awards!
The Qode on Instagram: "@theqode would like to congratulate our amazing clients on their wins at the 2024 Dubai @michelinguide awards! @stay_dubai - Two Stars @nobudubai - One Star @hutongdubai - One Star @milosdubai - One Star @celebritiesbymauro - The Sommelier Award #TheQodeClient #MichelinStar #MichelinGuide #TheQode"
instagram.com
-
Paris Olympics are around the corner! BUREAU BETAK event for Vogue World in Paris was a great fashion teaser!
Bureau Betak on Instagram: "It took 1 year of hard work and a Bureau Betak production team of more than 150 people to put together this one-of-a-kind event for #VogueWorld under the guidance of Anna Wintour — so that the creative vision of @guiducci and @juancp could come to life. Our sincere thanks and gratitude to all our teams who made the impossible possible, to the 2300 technicians and worker
instagram.com
-
Cartier Trinity 100 popup and party in Singapore with K2
The Trinity 100 pop-up has arrived at the second stop-off on its journey: the Arts House of Singapore, a vibrant cultural center. To celebrate the opening, the Maison's guests gathered for an evening to remember. #CartierTrinity #Trinity100Celebration ms.spr.ly/6040lu3ee
-
Dior Amour in Beijing SKP with K2
Dior DiorAmour Pop-Up Space, Beijing SKP China.
shopdropdaily.com