Hello again!
We have a mobile-based experiment coming through the pipeline this week!
Experiment Name: Mobile Drawer
Test Launch: Thursday, June 6, 2024
Test Closes: 1-2 weeks
Will Be Tested On: 6% of logged out users
Hypothesis: We believe that creating a Mobile Drawer to house widgets and other Fandom offerings outside of the article content will allow fans to either engage or not in a way that is both comfortable and useful for them.
Other Notes: The drawer will expand after the logged out user scrolls past the first paragraph and can be collapsed by clicking the arrow on the right. We are running two variants - one where the mobile drawer will not deploy if the video ad is active, & the other where primary video ads on top are suppressed.
Preliminary mockups:
