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Calling all CMOs, CRM and marketing heads and digital/performance leads at enterprise brands... We made a free WhatsApp marketing guide for you ❤️ You may be seeing more and more LinkedIn posts about big successes WhatsApp marketing. All great, but like many marketing heads, you may be still watching from the sidelines, not sure where or how to start 👀 Is WhatsApp just a gimmick or is it a stable platform ready for enterprise? (Hint: yes) What business problems does it solve? How can it fit in your marketing mix? How do you actually roll it out without too much disruption? We don't want to see enterprises missing out on WhatsApp because of needless concerns – or just because they don't have the right information at their fingertips. So, in the new 📘 WhatsApp Enterprise Blueprint 📘 we went beyond the hype to demystify WhatsApp marketing. We share much-needed practical advice for enterprises on how WhatsApp can be rolled out efficiently, and run with maximum ROI. Get your free copy to learn how to: 🏁 Start with WhatsApp marketing efficiently 💌 Get it to work with (not against) email 📈 Scale smoothly 💰 Maximize profitability 🤝 Choose the right partner It also includes an in-depth look at ABOUT YOU and how it uses WhatsApp and charles to engage customers – plus other examples from JACK WOLFSKIN, MediaMarkt Deutschland and Dermalogica. If you want to seize the WhatsApp opportunity safely, but still ahead of your competitors, get your copy of our guide here and get started: https://hubs.ly/Q02rXScB0

As cookies disappear, JACK WOLFSKIN has to find new ways to collect customer data 🍪 How to connect with the right customers in the right place at the right time? Read the full WhatsApp case study.  🎯 Goal Switch from traditional cookie-based data collection to a more direct and effective approach for customer engagement. 💡 Solution - Interactive opt-in flows and campaigns: Jack Wolfskin sets up a WhatsApp opt-in flow using charles' automation feature, Journeys. Once set up, it runs in the background - triggered by a keyword and ultimately sending customers a discount code - Automated tags: customers need to answer a few questions before receiving a discount. These answers are stored automatically and labeled in the charles' platform, helping to paint a clear picture of users to provide insights for future campaigns 🏆 Success - 90% opt-in flow completion rate - 30%+ click-through rates - 1000s of subscribers in first new weeks WhatsApp allows Jack Wolfskin to have personal conversations with its customers, gathering valuable first-hand data to truly understand them and improve personalization. It's all about the immediacy and interactivity of WhatsApp. Jack Wolfskin plans to tell more stories on WhatsApp as the channel expands and innovates further. And they're changing the rules of the game🏅 Curious? Read the full story in the comments below👇

Exciting news! WhatsApp Business is dropping some conversation rates from August 2024 🙌 This will create significant cost savings for our customers and any businesses using the WhatsApp Business API. See the table below for all rate changes, but here are the highlights for our key markets of Germany, UK and Italy. 🇩🇪 𝐆𝐞𝐫𝐦𝐚𝐧𝐲: 𝐔𝐭𝐢𝐥𝐢𝐭𝐲 𝐠𝐞𝐭𝐬 𝐜𝐡𝐞𝐚𝐩𝐞𝐫  From August, utility conversations drop 2.5 cents from €0.0707 to €0.0456. This is a considerable saving for companies who want to feel more able to help customers with their existing orders and accounts in WhatsApp – whether tracking udpates, event reminders or receipts for in-store purchases sent via WhatsApp. The other 3 conversation types remain the same. 🇬🇧 𝐔𝐊: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐮𝐭𝐢𝐥𝐢𝐭𝐲 𝐠𝐞𝐭𝐬 𝐜𝐡𝐞𝐚𝐩𝐞𝐫  From October, marketing conversations drop almost 1.5 cents from €0.0584 to €0.0438. (In £ that's 1.3 pence down from £0.0509 to £0.0382.) Utility conversations also fall from August: almost 1.5 cents from €0.0330 to €0.0182 (1.3 pence from £0.0287 to £0.0159). This is a big incentive for businesses in the UK to get started with WhatsApp – since now they can trial WhatsApp with lower costs than ever. And it's a clear message that WhatsApp has its sights set on the UK market. 🇮🇹 𝐈𝐭𝐚𝐥𝐲: 𝐔𝐭𝐢𝐥𝐢𝐭𝐲 𝐠𝐞𝐭𝐬 𝐜𝐡𝐞𝐚𝐩𝐞𝐫  From August, utility conversations drop almost 1 cent from €0.0347 to €0.0248. As in Germany, this is a great incentive to help customers more with existing orders and accounts. The other 3 conversation types stay the same. Here's a summary from Meta: - 𝐔𝐭𝐢𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬: Effective August 1, 2024, we are lowering rates to be competitive with alternative channels and encourage businesses to bring more end-to-end post-purchase customer journeys to WhatsApp. - 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬: Effective October 1, 2024, we are updating rates in specific markets as part of more frequent updates to rates to reflect demand and the value marketing messages deliver. 🧐 New to all this? Meta charges a small fee per conversation for larger businesses that use the WhatsApp Business Platform (API). There are 4 conversation types, each with different fees: Marketing (promotions), utility (updates about existing orders and accounts), authentication (account verification) and service (support requests initiated by customers). 💰 So you know: the returns of WhatsApp are usually excellent with the right software partner 😉 Our average revenue per conversation (RPC) across our customers is around €2. SEE OUR API PRICING GUIDE: https://lnkd.in/e6qCVZJP

Are you sitting it out, waiting for WhatsApp marketing to become “mainstream?” 🚶♂️💤 🚨 BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2024. Check out the latest from our blog on “Why you need to start with WhatsApp marketing in 2024”. It’s for the WhatsApp waiters, who think they don’t have time and resource to invest in WhatsApp right now ⏳ We can reassure you that you shouldn’t hold off for these reasons – and actually holding off could cause you to fall behind. Adding WhatsApp to your marketing mix can be seamless and pain free. And you can manage a WhatsApp strategy with minimal effort (thanks to our in-depth support) 💪 Learn: 🔹How starting with WhatsApp marketing before your competitors benefits your business 🔹Why waiting for WhatsApp could damage your business 🔹Why investing in a WhatsApp tool is now lower risk 🔹What makes (some) WhatsApp software mature and ready 🔹How your career can benefit from being an early WhatsApp adopter We hope you find it helpful to create some FOMO if you need to sell the benefits of doing WhatsApp now (rather than later) to decision makers: https://lnkd.in/gdptS6DZ

Delighted to announce that we've made Sifted's Rising 100 B2B SaaS startups for the second year running. This time we're up 39 places to #61 🙌 It's a privilege to sit alongside other enterprise software companies like TestGorilla and Hive on this list, chosen from 994 startups across 33 countries. We're all doing our best to grow businesses and ease the lives of teams across enterprises and it feels good to have our work recognized 🙏 Thanks Sifted! See the full 100: https://lnkd.in/e4rAFU6j #B2BSaaSRising100 #b2bsaas #startups #whatsappmarketing #whatsappbusiness

⏰ Only few spots left to register for our upcoming webinar on June 20th. Don't miss the opportunity to learn how to: 💛 Generate CRM revenue year-round in an automated way 💛 Get more from data you already have by building WhatsApp campaign audiences 💛 Grow customer loyalty with WhatsApp personalization 💛 Celebrate birthday campaigns the Kapten & Son way  💛 Get deep in advanced segmentation like Lampenwelt GmbH Join an interactive discussion with our experts and ask anything you have in mind! Link in the comments 👇

🛒 70% of e-commerce carts don't make it to checkout, according to a study by the Baymard Institute 🛒 Now, with WhatsApp and charles integrations, you can easily set up an abandoned cart flow, turning abandoned carts into revenue opportunities and boosting the conversion rate of your business. Interested in how to get this set up in WhatsApp? We've got a free webinar on our site that you can watch anytime. It's packed with straightforward steps to help you improve your WhatsApp strategy: https://hubs.la/Q02B3CKZ0 Plus, we have another webinar coming up about "How Emarsys and WhatsApp boost your CRM revenue", register here: https://hubs.la/Q02B3ChT0 Stay tuned for more tips on driving retention revenue on WhatsApp #whatsappautomation #whatsappmarketing #alwaysoncampaigns #webinar

Want to know what happened at the Meta Conversations conference last week? We've got you. 🇧🇷 Our Founder and Co-CEO, Artjem Weissbeck was on the ground in Brazil to hear the announcements first-hand. Addy has highlighted 3 key takeaways and 4 WhatsApp Business API updates that businesses should know about. And he shares observations on what it's like to have the full WhatsApp consumer experience – in a country where WhatsApp Business is already an integral part of life. In all, it looks like Meta is now putting WhatsApp Business as its #1 priority – adding new functionality and laying the ground for a truly end-to-end customer journey, all handled by WhatsApp. Which is fantastic news for consumer brands in Europe who are just starting out on their own WhatsApp journey. Take a look and let us know what you think. What's your vision of the future of WhatsApp Business messaging and marketing in Europe and beyond? #whatsappmarketing #metaconversations #whatsappbusiness #businessmessaging

🌟 Discover how top brands are revolutionizing their CRM strategies with WhatsApp in our presentations at OMR 🌟 Join us as we dive into insightful presentations and practical demos on how to enhance customer retention, boost sales, and streamline support using WhatsApp. Industry experts from ABOUT YOU, Dermalogica, Loberon, Kapten & Son, DERTOUR, and more shared their success stories and actionable insights. 📈 Watch the full sessions on charles' YouTube channel and learn: 🔹 Retention marketing with WhatsApp (ABOUT YOU x Dermalogica) 🔹 Getting started with WhatsApp marketing (Loberon GmbH) 🔹 CRM integration with WhatsApp (Kapten & Son and Lampenwelt GmbH) 🔹 WhatsApp in the travel industry (DERTOUR Group) 🔹 10-minute WhatsApp service integrations guide [+DEMO] (👩🏻💻 Yenny Cheung) 🔹 Your 6-minute guide to click-to-WhatsApp ads (chatmarks) 🔹 How to solve abandoned carts with WhatsApp (Klaviyo and BEARS WITH BENEFITS®) #OMR24 #whatsappmarketing #CRM #customerretention 

📣 PSA: Tomorrow, Meta hosts a free, online Conversations conference. It's the 3rd of these and will talk about "The Future of Business Messaging." 🇧🇷 It will be livestreamed from Brazil (a WhatsApp Business key market) and will be a visionary conversation between Meta leaders. Whether you're a charles customer or thinking of starting with WhatsApp marketing, we think it'll be worth going along to hear straight from Meta how it intends to develop its messaging products – and how to grow your business with its WhatsApp, Instagram and Messenger. 🎥 If you register, you'll get a recording of the event afterwards too. 🙋♂️ Our founder Artjem Weissbeck will be in Brazil for the conference and will share his key takeaways afterwards. Stay tuned! Find out more and how to register: https://hubs.la/Q02zr5Zm0 What do you think will be Meta's key focus for Conversations? Let us know in the comments (and see our predictions in the article) 👇 1. Commerce features 2. Interactivity in messaging 3. Advertising 4. AI 5. Privacy 6. Cookies