Next Event - In-person event at LCB Depot, Leicester
Next Speaker
Dan Robinson
Group Commercial Director, Rebellion
The Creative and Commercial Balancing Act in Entertainment Marketing
Focusing on why marketing has to be the place where creative and commercial thinking meet, this talk goes through the highs and lows of marketing in the entertainment industry. This talk will discuss the constant analysis of risk versus reward analysis, why marketing video games is not just about play and glamour, and how putting the customer at the heart of what we do is so important.
Join Dan to get an insight into his fascinating marketing career, important trends in marketing and tips for those starting out in their careers…
About Dan
Since graduating from Loughborough University in 2001, Dan Robinson has spent over 20 years working in senior B2B and B2C marketing roles, primarily in the video games and entertainment sectors. Dan’s career has taken him from Reebok to Severn Trent Water to Cott Beverages (Refresco) and into the entertainment world with senior roles at Codemasters (now EA), Eutechnyx (now Zerolight) and Motorsport Games.
Since joining Rebellion in October 2020, one of the world’s most successful independent video game developers and publishers, Dan’s role as Group Commercial Director encompasses all Corporate and Product Marketing, PR, Social/Community, Customer Support, Player Analytics and Creative Services, across Rebellion’s video games, book/comic publishing, Film/TV projects and board games businesses.
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CGI
CGI provide end-to-end IT and business process services and now include the former Xibis team delivering high quality bespoke websites, mobile apps and IoT device solutions. Transforming ideas into reality.
Cite
Cite is a creative-led digital marketing communications agency, based in Leicester. We help brands and organisations communicate more effectively online.
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As a performance-focused agency – we create awesome outcomes for our clients and their users. We can plan, design, and develop sites, apps or services and connect your brand with the right audience.
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Fancy speaking at our event?
Share your know-how, design insights or digital innovation. Get in touch and become a speaker at our future events.
Past Speakers
Emma Parnell
Service Design Lead, Addaction
Dan Jones
Creative Director of Content Discovery, BBC
Helen Joy
UX Consultant, Sparck
Jaskiran Kang
Lead UX Designer, Education & Skills Funding Agency (ESFA)
Lily Dart
Head of Design Systems, Lloyds Banking Group
Dr Videha Sharma
Surgeon in the NHS and a lecturer in Health Informatics at the University of Manchester,
Dan Webb
CEO/Co-founder, Existent
