Benjamin Yoder

A good view of sports business

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Now available! "This second edition of SPORTS ANALYTICS offers a comprehensive framework for building successful analytics programs in sports organizations."—Greg Strizek This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively.

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🏀🚺 The WNBA regular season is ready to get underway! 🚺🏀 According to SBRnet's Annual Study of Sports Fans, the WNBA (Women's National Basketball Association)'s has seen a 30%, two-year growth in fans. And that was before the Caitlin Clark phenomenon took off! Sports fans, defined as those who attend or watch at least one game on TV or streaming, are showing their support for women's sports. Stay tuned to SBRnet for more great data on women's sports. Let's keep the momentum going! #WNBA #WomenInSports #SBRnet #SportsData

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Here is a great write-up on how PMG came to be. Happy to chat if you have questions or want to know more. https://lnkd.in/gTAqTYzR

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Very interesting move by the Dallas Stars to go #DTC and the first major professional #sports team to do so. Is this a pioneering move, or will it narrow the audience too much from traditional #broadcast distribution? Hard to say now, but this is a gutsy move. #streaming https://lnkd.in/g_y6b2f6

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Insights like this are very interesting to me, showcasing plays or tendencies that may be missed when watching a game more casually. Throughout the playoffs, the focus is usually on the star players who make a noticeable impact on a nightly basis. The depth players aren’t recognized to the same extent, but are often a driving force in their team’s success. Here, Sportlogiq’s Mike Kelly focuses on the strong forecheck of the Dallas Stars 4th line and how they did what was necessary to give their team every advantage they could get in the game. It’s always refreshing to hear an analyst relay their findings from the data to viewers in a clear, digestible way that adds value to the panel and shows how teams are able to work to their strengths to give themselves the best chance to win. #nhlplayoffs #analytics #data

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Imagine there was a vendor offering audience data enrichment combined with an insights dashboard enabling efficient data mining to inform partnership asset development and activation that truly aligns with target consumers and fans? How exciting would it be to build a partnership leveraging consumer psychographic and behavioral insights not just geography and demographics? Sports properties that are able to operationalize their fan and audience data to this degree will set the bar for activation and partnership models in a post-cookie world. The SaaS/data solution that enables efficient utilization of that data may well be the next sports unicorn. How would access to enhanced audience data change your approach to developing, delivering, and measuring sports partnerships? #sportsbiz #sportsmarketing #sponsorship #sportsdata

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A great listen when you have the time! Our own Matt Manocherian joined the great minds at Establish The Run to chat about Football Analytics on their latest podcast! #sportsanalytics #NFL #footballanalytics #sportsdata

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The growth of Playfly continues.

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Well look at that! SBJ is finally coming around to the opportunity sports DTC streaming can provide teams/leagues. The bottom line, is that as viewing habits continue to shift towards digital platforms and devices, sports entities with built in fan bases and star athletes can exploit DTC streaming: 👉 A DTC approach allows for direct relationship with fans. Teams can personalize the communication, target marketing and tailor offerings to fans to increase engagement and revenue. 👉 A DTC model will be able to better to measure advertisement spending with viewership numbers and post-advertisement behavior. This allows teams to target marketing efforts and to make investment decisions more wisely. 👉 DTC sports streaming can utilize data and algorithms to create a more immersive and engaging viewing experience and allows fans to enjoy live and on-demand sports content at their convenience. 👉 DTC models are likely to be less lucrative [than current RSN rights fees] at the outset, but allows teams to be in control of their own fortunes and to maximize revenue and fan engagement in meaningful ways that are more sustainable for the long-term health of the franchise. Ask me how MK can help you... https://lnkd.in/d-J_6Qsx.

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Here's 5 simple sales productivity hacks to help you add more revenue into your pipeline. 👇 Comment below with your favorite sales productivity tip! #LinkedinSports #SportsBiz #Sales

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Here's 5 simple sales productivity hacks to help you add more revenue into your pipeline. 👇 Comment below with your favorite sales productivity tip! #LinkedinSports #SportsBiz #Sales

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📊 Data Drives Decisions! Explore how analytics are revolutionizing sports at the May 15th Front Office Sports hosted seminar: Future of Sports: Data Analytics. We'll be there to unpack how data and analytics can elevate athlete, team & league sponsorship performance. Save your spot! >> https://bit.ly/3Q80NPq

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Finding Sports internships isn’t as hard as you might think. At least if you’re following JobsInSports! Check out this guide to finding the best Sports Marketing Internships today: https://bit.ly/3LARQKj #Internships #JobSearch #CareerTips #GetHired

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North American teams have consistently been pioneers and trendsetters in the world of basketball. I've had the honor of working with some of the top European Elite teams from the Euroleague, Eurocup, FIBA Champions, and ACB for over eight years. And it's a remarcable journey so far, I need to admit! The University of Utah serves as a shining example and partially explains why North American basketball organizations, in my view, are often several steps ahead of elite European basketball clubs, both strategically and technologically. Consider how the women's teams and their coaches integrate live capturing and coding into their routines—it's not just groundbreaking; it's become the standard. This begs the question: can you name even two Euroleague teams that employ similar techniques? This highlights a significant opportunity for growth in our field. We have a lot of ground to cover to elevate European basketball to the level of North American teams. Thankfully, solutions like Hudl provide all the tools necessary to achieve these advancements. Let's embrace this challenge and make a concerted effort to incorporate these cutting-edge practices into our teams. It's time to learn, adapt, and innovate. Let's work together to bring European basketball to new heights!

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Working in sports isn't hanging with the players Working in sports isn't being on ESPN Working in sports isn't working for your favorite team Working in sports isn't getting to watch all the games Working in sports isn't about getting tickets ___________________________________________________________ Working in sports is hanging out with your teammates after the game Working in sports is ESPN playing in the background while you’re hustling Working in sports is a team making you their favorite Working in sports is getting to work all the games Working in sports is doing everything you can to sell tickets #LinkedInSports #Sports #SportsBiz

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Sports and America: take a look at new research exploring the sports we play, watch, and opinions around athletes' public stands on social/political issues. In addition, we look at sports betting, drug testing, the Olympics, and children’s tackle football. https://lnkd.in/eUDfjuyA

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