Mattia Pini is a talented designer from Genova, Italy specializing in branding and visual identity with an emphasis on geometric and minimalist shapes. His main focus as an artist is to find just the right balance between functional and aesthetic. Driven by passion, he is carving a niche for himself in the design world. 

At a young age, Mattia already knew he had a great love for graphic design. As a teenager, he concentrated on logo design, exploring how best to capture his ideas in his work. At 18, he embarked on a journey to pursue a professional career in this field. He sought additional knowledge through resources such as YouTube and online courses. Studying agencies and professionals in the branding sector, he first aimed to replicate the high-quality work they produced. This pursuit of excellence has since helped him develop a unique and refined design style.

Mattia explored different paths before finding his passion for branding and visual identity. At the beginning, he had no idea that he would be so drawn to this particular field. Eventually, he discovered that logo design seamlessly aligned with his passions and talents. His love for design shines through his work, resulting in outstanding outcomes for his clients.

How Mattia works

When starting his design process, Mattia first gathers requirements from a client. He then dives into the brand sector, forging a deeper understanding of the industry and analyzing competitors’ visual and practical strategies. Armed with this research, he then meticulously designs concepts until he finds suitable options for the brand. These concepts are then presented to the client for discussion, revision, and refinement. Through this collaborative process, Mattia ensures the final logo captures the brand’s essence.

Mattia’s style in a nutshell

While Mattia focuses on creating timeless logos and visual identities, he is intrigued by the recent trend of incorporating a more "human" and organic style in big brand designs. He appreciates the way brands that follow this trend blend modern minimalism with a touch of warmth and humanity. Examples like Zapier and the new WhatsApp visual identity inspire him as they embody this evolving trend.