Welcome to a new era of partnership with Automattic

Automattic is the company behind WordPress.com, WooCommerce, WordPress VIP, Pressable, Jetpack, Tumblr, and more. It is known for its contribution to the open‑source WordPress project and offers a range of products and services related to publishing, e‑commerce, and security.

Automattic for Agencies is the ultimate partnership to access agency pricing, referral earnings, premier support, and cutting‑edge tooling for agencies using WordPress.com, Pressable, WooCommerce, Jetpack, and more. Joining is cost‑free, and registering your interest today will grant you early access and provide you the opportunity to shape the program.

By joining the Agency program, your agency will get access to specialized support, economic incentives on Automattic products, training, and resources that could help improve the deployment of Automattic products on sites, increase operational efficiencies, and enhance your offerings to clients.

For more details, please check the Agency Partner Earnings page.

We’re excited to welcome agencies to sign up and take full advantage of our offerings. As participants, you’ll gain immediate access to new tools and resources crafted to enhance your work with clients. Your expertise and input will be instrumental in continuously improving the program to meet the diverse needs of agencies across different sizes and specialties.

Sign up for the program today and start benefiting from our specialized tools and resources tailored just for you.

Joining the program has no associated costs. Your progression within the program is propelled by the cumulative revenue you generate within Automattic’s ecosystem. As you continue integrating or recommending our products for client sites, your agency will unlock enhanced benefits and support, allowing you to derive even greater value from the partnership.

Agency partners will receive access to the Automattic for Agencies dashboard. This platform allows agencies to manage their websites conveniently from any hosting location. Additionally, members are entitled to economic incentives on various Automattic products and can benefit from dedicated educational resources and technical support services.

The Automattic Affiliate Program provides an opportunity for content creators, influencers, educators, businesses, or anyone with an audience to earn additional income by promoting Automattic products, including WordPress.com, WooCommerce Marketplace, Pressable, Sensei, WP Job Manager, Jetpack, and more. The program is designed for those creating content to easily generate commissions and earn one-time, lump-sum payments for every referral. 

Automattic for Agencies, on the other hand, is designed for agencies who sell custom, 1:1 solutions based on a client’s unique needs. This would typically involve recommending, implementing, and managing Automattic products—including WordPress.com, WooCommerce, WordPress VIP, Pressable, and Jetpack—on behalf of their clients. The program has been set up to offer a suite of tools and services that streamline the website management process for multi‑user teams and expand revenue opportunities through profit sharing and bulk discounts.

It’s certainly possible to join both programs, taking advantage of the benefits of each one to target different audiences, but members will need to make sure they’re following the respective guidelines. Agencies in particular should note that if they’re hosting a client’s site through their Automattic for Agencies account, they can’t simultaneously receive affiliate commissions for that same client. We recommend taking a look at the terms of service for more details.