Creative Stock Content Opportunities: March–April 2024
Are you feeling confused about what to create next? We’ve got you covered! We’ve curated a list of the top trending search terms on Envato Elements that represent fantastic earning opportunities for Envato Authors.
At the moment, we’re seeing high demand for aesthetic trends making a comeback like art deco and gradient backgrounds, images representing sound waves, and (yet again) cyber security!
Plenty of customers are also searching for content related to upcoming seasonal events like International Women’s Day, Holi, and Ramadan.
Finally, it’s a great time to remind you that the 2024 Pantone Color of the Year is Peach Fuzz—so keep that in mind when you’re creating your next items.
Read on to understand why these search terms are trending and how you can help customers find relevant items for their searches!
Quick links
- Modern Art Deco
- Gradients
- Cyber Security
- Sound Waves
- Paper
- Seasonal events
- Pantone 2024 Color of the Year: Peach Fuzz
Modern Art Deco
Art deco (originally Arts Décoratifs, from French) is a style of decor, design, art and architecture that emerged after WWI. It is characterized by geometric shapes, jewel tones, symmetry, and extravagance.
Word on the street is that it’s been coming back in fashion over the last few years, and 2024 is no different! Experts at Architectural Digest, Digital Synopsis, Zillion Designs, and Kevin Francis Design have all published content suggesting that interior design, home decor, and even logo branding will all be influenced by the opulence and clean lines of art deco.
I think a contemporary twist on Art Deco is going to have a resurgence [in 2024].
Hannah Martin Senior Design Editor, Architectural Digest
In her article A Showcase Of The Hottest Home Decor Trends 2024, multidisciplinary creative and founder of SampleBoard Rosslyn Tebbutt, states that “Art Deco interior design has made a comeback in a big way, bringing with it bold geometric shapes, luxurious materials, and unmistakable glamour.”
Art Deco, a symbol of timeless luxury and glamour will stage a dazzling comeback in 2024.
Rosslyn Tebbutt Multidisciplinary creative and founder of SampleBoard
“Art Deco, a symbol of timeless luxury and glamour will stage a dazzling comeback in 2024,” said Tebbutt. “Channeling the spirit of the Roaring Twenties, this resurgent trend invites a celebration of opulence and sophistication.”
Art deco can influence all kinds of assets on Elements, from fonts to graphic templates, so Authors of all types can get on board with this trend!
Gradients
Gradients are back in a big way! Until relatively recently, the use of gradients could have been considered outdated, as designers started favoring flat design, a trend that embraced simplicity, sleekness, and minimalist aesthetics.
Gradients were one of the design techniques pushed to the side by designers when they fell madly in love with flat design. While that matte era is still here, it’s safe to say that gradients are making a comeback in a big way!
Jelena Relić Design Rush
However, they’ve made a comeback! This is largely because of advancements in things like screen technology, which can better display a wider array of colors and smoother transitions.
Designers are using gradients creatively to create visually stunning compositions in layouts, illustrations, and user interfaces.
–> Going Gradient: How This Design Trend Came Back From The Dead – Design Rush
–> Is the Gradient Making a Comeback? – Design Shack
–> The Gradient Design Trend: Why We Are Still Not Over It – Pixlr Blog
Cyber Security
We’ve mentioned this in previous content opportunity articles, but cyber security is still a search term that we’re seeing plenty of demand for on Elements.
New cyber attacks occur every week, leading to ever-increasing awareness of the threat of cyberattacks and data breaches. This is true for individuals as well as businesses and even governments.
According to IBM’s Cost of a Data Breach Report 2023, the average cost of a data breach in 2023 was USD $4.45 million, a 2.3% increase from 2022’s cost of $4.35 million.
Cyber security is also an abstract concept that can be hard to visualize. That’s why creative stock assets that help conceptualize these topics are so helpful.
Suggested tags for your cyber security-related items include, Encryption
, Malware
, Phishing
, Privacy
, Data
, Passwords
, and Data Breach
.
For visual inspiration, check out our curated collection of stock footage related to hackers.
Sound Waves
Sound is a tricky concept to visualize, so it’s no surprise that customers have been turning to Elements. Soundwave
is a trending search term for all kinds of items, including graphics, photos and stock footage.
Paper
We’re seeing plenty of demand for paper-related items on Envato Elements at the moment. Some of the trending search terms include: paper
, torn paper
, tears
, ripped paper
, and paper backgrounds
.
One of the reasons for this popularity could include the collage trend. This is a trend that has been popular on social media and in graphic design. Collages can bring a unique texture and depth to digital creations. They also evoke nostalgia for physical arts and crafts like scrapbooking.
—-> Envato predicts Graphic Design Trends for 2024
—-> Collage Design Trend: Crafting Nostalgia In 2024’s Creative Landscape
So, regardless of its cause,
The torn paper opener below from Elements Author Igorilla_motioN is a particular standout, as it has been seen by well over 100 million people.
Its popularity is due to its use in the offical lyric video of Taylor Swift’s All Too Well (10 minute version).
Seasonal events
There are also a variety of global events over the next few months, which we’ve covered in our Seasonal Trend Alert articles.
These events will drive plenty of customer demand and are a great opportunity to maximize your earnings. They include International Women’s Day, Ramadan, Holi, and Easter. In fact, we’re already seeing keywords related to these events start to rise in popularity.
Upcoming Seasonal Events
Explore upcoming global events that will drive content demand.
Pantone 2024 Color of the Year: Peach Fuzz
The Pantone Color Institute has officially declared that the color that will define 2024 is Peach Fuzz.
Customers will be looking to create content in this trending color, so it’s one of the biggest opportunities for Authors.
Need any peachy inspiration? See how other Authors have been incorporating Peach Fuzz into their items by looking at our curated collection of Peach Fuzz-inspired items.
This extraordinary hue, a velvety gentle peach tone, is an embodiment of warmth, coziness, and elegance, evoking a sense of well-being, connection, and compassion.
Kelsie Rimmer Envato Blog Editor