Nick Hinsley

Little did I know I was coming down with something, and so all the warm, reassuring things I meant to say at the start of my talk about if I, as an arts and communications grad, a former maths-despiser, and UX-type, could get my head around commercial concepts, then so can you… Well, that part just fell out of my head. What’s left are some (I think) pretty useful tools and concepts for product people who want to try to lift their financial awareness. Don’t let perfectionism get in your way! #productmanagement #value #viability

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We're releasing a freemium version of humii next week and would love some feedback 🙏 Every single online retailer / agency / service provider / tech partner - anyone at all interested can get access to the humii customer experience score and benchmark of any Aussie retailer you like. All you have to do is ask Mareile Osthus or myself nicely 😀 #ecommerce #onlineretail #freemium

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🌟 Exciting News! 🌟 Our business has been featured in a recent HubSpot press release, showcasing the transformative power of AI in driving business innovation across Australia. Whether you are a large enterprise, or small company with big goals recent advances in AI has democratised access to amazing business enablers. A key player in our success has been HubSpot's Content Hub. This all-in-one marketing solution, powered by HubSpot AI, has revolutionized how we create and manage content across all customer touchpoints. From AI-powered content creation to multi-channel content management, Content Hub has allowed us to engage our audience effectively and efficiently. The result? There is a significant decrease in time spent on content repurposing and a 150% increase in returns from our organic content year over year. This tool is not just about managing content; it's about amplifying our voice and maximizing customer retention through engaging, personalized experiences. Learn more about how Content Hub can transform your business: #HubSpot #ContentHub #BusinessGrowth #Innovation HubSpot Kat Warboys #spotlight24 #CustomerEngagement

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Kia Ora New Zealand 🇳🇿 How does enhancing your team's safety sound? Let’s discuss how we can find the right solution for your team and join the #safetyclub

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Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

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Imagine your customers are a massive stadium full of Taylor Swift fans...and adverse weather decides to pay a visit at exactly the wrong moment. Venues NSW GM for Members and CX, Matt Baker, describes what happens next and what he's learned about CX in the world of real things, beyond the clicks and keyboards. The lesson, he says, is focus on the complete experience, and don't underestimate the customers' good sense and goodwill. #experience #innovation #customer #strategy

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A valuable swan song report into New Zealand's SaaS sector by kiwiSaaS Community, summarised well here by Timothy. "4. Content is easily accessible, but knowledge from lived experience is scarce and its hampering our ability to produce more scale-ups." Letting my community know that from late July, I have 2 days' deep SaaS leadership knowledge and lived experience available for fractional or project hire. If you have a commercial acumen gap in your team; need to drive new pricing and packaging; improve your product positioning, value propositions and product marketing; or align your product and GTM teams and motions for revenue growth - let's talk. #growth #commercial #SaaS #leadership

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🎉 Happy World Micro & SME Businesses Day! I'm a huge supporter of Australian SMEs – they play a critical role in our economy and have potential for enormous impact when they work together. ➡ Account for more than 98% of all businesses ➡ Employ around 70% of the workforce ➡ Generate $500 billion of economic activity ➡ Constitute one-third of Australia’s GDP If that doesn't deserve to be celebrated, I don't know what does 🥂 #SupportLocal #SupportSMEs #entrepreneurship

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Get ready, folks! Not only are we sponsoring The Martech Weekly's MWF, but do I have a surprise for you! I'm teaming up with the legendary Ray Tran and Don Lee for an epic session on how to supercharge your brand with generative AI! 🤖💥 We're diving deep into the future of innovation, so buckle up and join us for a mind-blowing adventure. This is one you won't want to miss! #GenerativeAI #BrandTransformation #MindBlown #InnovationUnleashed

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Great alignment of strategy, understanding objectives and aligning the right asset mix to both these things almost always brings positive results when sponsorship is used correctly!! Great work Greenroom Digital, Brisbane Heat and Great Southern Bank #sponsorship #partnerships #digitalmarketing

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Is anyone heading to The Customer Show Australia today? It's a great chance to connect and explore the future of customer experience. There's an awesome lineup of speakers, and the best part—it's free! Also, as usual, it's great to see some new and familiar faces! #thecustomershow #cx #customerexperince #digitalmarketing Evgueni Santosh Warrick Steve Camilla Dominic Mia Melanie Simon Lukas John Zoom Twilio Ping Identity Zendesk Intercom Brainfish Zoho InMoment Vonage

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Calling all APJ enterprise marketers! 🇦🇺🇳🇿🇸🇬 Ready to transform your customer engagement, slash acquisition costs, and unlock new revenue streams in the APJ region? Join Emarsys & Annex Cloud for a deep-dive webinar designed specifically for YOU. You'll learn powerful customer loyalty strategies that will skyrocket your sales game! Here's what you'll gain: ⭐ Sales-Boosting Insights: Discover how to leverage loyalty programs to get more opens, clicks, and conversions from your email marketing efforts. ⭐ Reduce Marketing Spend: Learn how to build a loyal customer base and ditch expensive acquisition strategies (like Google Ads). ⭐ Unleash Revenue Potential: Explore the power of co-funded loyalty programs to boost sales and generate income for your retail network. 📅 Wednesday, June 26th ⏰ 10:00 AM AEST | 8:00 AM SGT (convenient for the APJ region!) Register Now: https://bit.ly/3KKgGZc Don't miss this opportunity to take your marketing strategy to the next level!

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Great to start the Monday off with a customer spotlight and what an awesome brand to share too! 🚨 Winc Australia 🚨 Having been a customer for a few years and crucial in their online channel with many high AOV items that need to be protected. Winc had two main criteria for a fraud solution.  👉 They wanted a solution that was easy to implement and integrate with their existing systems. 👉 They needed a solution that could stop international fraud scams without creating unnecessary friction for Australian customers. Kount not only met those requirements, but exceeded Winc’s expectations. The fraud platform is fully integrated into Winc’s sales environment — which ensures all orders are screened for fraud and fulfilled within the same day. No more double or triple-checking of orders and delay the shipments. Kount, an Equifax Company #fraudprevention Full case study: https://lnkd.in/gyu9Fabq

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Insight into how Flight Centre is defining a new age of CX with AI and Qualtrics in Australia. "...with the help of Qualtrics, we took the next step...integrating everything so that where previously we were just soliciting information and data is structured, we've moved into an unsolicited and solicited environment with structured, unstructured data.. That allows you to drive change. We work through a listen, learn, act framework, and act is the most important. That's where AI, and natural language understanding, plays a bigger role. The natural language understanding has really helped us with that particular component."

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Sharing this Gartner guide to cross-functional collaboration for all marketers who struggle internally to get buy-in or work with their internal colleagues. This is always a 🌶 hot topic at the NZ Tech Marketers Emerging Leader Programme and one that I see play out in the organisations I work with, for a myriad of reasons. Fundamentally it is about shared objectives and understanding other's perspectives....but that can be easier said than done, especially for those who don't always have the experience. I'd love to know how you navigate this in your team - what works well or badly (you can PM me for that if you'd prefer 😜 ) https://lnkd.in/gGwwB9J6

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Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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To survive this challenging period as an Australian retailer you need to look at how you can consolidate your tech stack to reduce costs. Speaking to a Head of e-Com for a large Australian brand at an event last night, she shared that while they weren't hitting their targets they were proud of how they were performing relative to the market. When I asked questions on her brand's tech stack and why she hadn't considered consolidating where she could, she said she is lethargic about considering any new solution as its always lengthy sales calls, meetings, integrations and subsequent re-learning to do the same functions. Digging a bit deeper - she had no idea what the brand was spending on all these various solutions. I was shocked. How can you be comfortable not reaching sales targets and not consider new solutions to improve your situation or atleast reduce your costs? How can you be confident your job is safe if it continues long-term? TLDR: Doing some back of napkin maths they'd have saved approx $200K/year consolidating and choosing more cost-effective solutions. Here's some suggestions on how you can consolidate your tech stack and save your store significant money: - Yotpo to consolidate email/sms/reviews/loyalty programs - Fast Simon far more cost effective search solution than others that can also perform personalisation/merchandising/email&sms (I used them for 10+ years) - Shippit for order fulfilment and returns processing What other multi-offer solutions have you switched to that has reduced your tech stack and saved your business money?

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Great to attend the QLD Antler launch event last night. This is such an incredible opportunity for QLD to continue our entrepreneurial growth and support more businesses in getting off the ground 🚀 Led by the legend that is Stefan Knight, the Antler team are bringing together the ingredients for great companies, supporting budding entrepreneurs in finding their co-founder, testing their ideas and launching their start up - all whilst receiving investment and the tools to go all in from day 1 💪 While catching up with the ecosystem is always a delight, what I loved most about last night was the panel discussions. In particular hearing from the awesome panel of Founders, who shared what they had learnt through the Antler experience. And also from the Investor panel who shared some great insights for those companies who are raising capitol right now. Some of my favourite comments made: 💡 'I learned quickly that its not about what you want to build, its about what your customers are willing to pay for' Nathan Carroll 💡 'The mindset shift of not having a boss is an interesting one. You now have all the responsibility of decision making. You have to build up the muscle of throwing balls and not knowing how you are going to catch them...just trusting that you somehow will.' Helena Turpin 💡 'Financial capitol is great, but the amazing thing about building a business in QLD is the social and experience capitol you can access with such ease. We have talented companies here and a community that is always willing to help- that is powerful and what sets us apart' Llew Jury 💡 'Being VC investable is not the same as being investable. If you are seeking VC funding be ready to show not tell- a deep and real understanding of the problem and market size is crucial' Rebecca W. Great to connect last night and looking forward to getting to know the future companies that come out of the Antler program! #emergingtechnology #startups #entrepreneurship #QLDinnovation #community #startupecosystem #brisbaneevents #ittakesavillage

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