About
Jordan's experience as both a founder and global marketing executive led him to develop…
Contributions
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How can you ensure your consumer journey map is accurate?
Everything comes back to measurement. Campaign spikes should be as closely attributed as possible (be it via technology or regression analysis) in an attempt to shrink the unknown. By understanding the causal relationships between channels, creative and variables, large portions of previously unidentifiable pieces of measurement are uncovered. By having this in place, you’ll have a more pulse-related insight into journey mapping, rather than anecdotal, and sometimes accurately misleading data driving you toward some form of action.
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How can you ensure your consumer journey map is accurate?
Validate and connect user action not observation. Through tailored measurement, either via data-driven attribution, or how, more complex mathematical modelling, quantify the impact your channel mix, messaging and creative is having on your users (prospective and existing customers).
Activity
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This election, young and single voters—many of whom use Tinder—are set to play a crucial role. With 80% of Tinder singles identifying politics as a…
This election, young and single voters—many of whom use Tinder—are set to play a crucial role. With 80% of Tinder singles identifying politics as a…
Liked by Jordan Taylor-Bartels
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OLYMPIC GOLD 4x100 FREESTYLE!!!! 💛🥇🥇🥇🥇🥇🥇💚
OLYMPIC GOLD 4x100 FREESTYLE!!!! 💛🥇🥇🥇🥇🥇🥇💚
Liked by Jordan Taylor-Bartels
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Last week I finished up a long term contract at Cuttable who are now celebrating closing a $5.5m seed round led by one of Australia's largest VC…
Last week I finished up a long term contract at Cuttable who are now celebrating closing a $5.5m seed round led by one of Australia's largest VC…
Liked by Jordan Taylor-Bartels
Experience & Education
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Prophet
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More activity by Jordan
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🎉 Celebrating Our First Year! 🎉 We’re thrilled to share that Digital Immersion has officially turned one! Over the past year, we've embarked on…
🎉 Celebrating Our First Year! 🎉 We’re thrilled to share that Digital Immersion has officially turned one! Over the past year, we've embarked on…
Liked by Jordan Taylor-Bartels
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We are incredibly proud of the strides made with The Glen Grant in GTR APAC. Working within such a dedicated team is a privilege and a pleasure, and…
We are incredibly proud of the strides made with The Glen Grant in GTR APAC. Working within such a dedicated team is a privilege and a pleasure, and…
Liked by Jordan Taylor-Bartels
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Because 1 TVC ad is not enough, we did a 2nd one! 😀 🚀 🏆 With so many great stories, our new and second TVC opens to more insights into the brand…
Because 1 TVC ad is not enough, we did a 2nd one! 😀 🚀 🏆 With so many great stories, our new and second TVC opens to more insights into the brand…
Liked by Jordan Taylor-Bartels
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I'm super excited to join McCain as Marketing Director, Growth. It's been an insightful journey through the process learning McCain’s story and their…
I'm super excited to join McCain as Marketing Director, Growth. It's been an insightful journey through the process learning McCain’s story and their…
Liked by Jordan Taylor-Bartels
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We're looking for a brilliant marketer to lead our business in Japan 🇯🇵 The role is based in Sydney, with regular travel to both Japan and New…
We're looking for a brilliant marketer to lead our business in Japan 🇯🇵 The role is based in Sydney, with regular travel to both Japan and New…
Liked by Jordan Taylor-Bartels
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Have point of view and then follow through. Marketing only has a good ROI when every part of the company is working towards the same goal. When the…
Have point of view and then follow through. Marketing only has a good ROI when every part of the company is working towards the same goal. When the…
Liked by Jordan Taylor-Bartels
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Excited for this new chapter at Mushroom Music.
Excited for this new chapter at Mushroom Music.
Liked by Jordan Taylor-Bartels
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It’s Magic! 🪄⚡ After an exciting collaboration, I am thrilled to announce the launch of Magic's new website: www.magic.com.au With a unique…
It’s Magic! 🪄⚡ After an exciting collaboration, I am thrilled to announce the launch of Magic's new website: www.magic.com.au With a unique…
Liked by Jordan Taylor-Bartels
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After all that, Google has decided not to kill third-party cookies. As you were, I suppose. https://lnkd.in/g37ZgcF5 B&T #Cookies #Google #Chrome
After all that, Google has decided not to kill third-party cookies. As you were, I suppose. https://lnkd.in/g37ZgcF5 B&T #Cookies #Google #Chrome
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In recognition of International Women in Engineering Day, we’re highlighting the achievements of Kate and Adelaide who are excelling in their…
In recognition of International Women in Engineering Day, we’re highlighting the achievements of Kate and Adelaide who are excelling in their…
Liked by Jordan Taylor-Bartels
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I talk about AI, a LOT. It has huge business potential, but it is also very very personal. In Australia and New Zealand, we are big experimenters…
I talk about AI, a LOT. It has huge business potential, but it is also very very personal. In Australia and New Zealand, we are big experimenters…
Liked by Jordan Taylor-Bartels
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Traditionally Australia has punched above its weight when it comes to international connectivity, however in a world of competitive international…
Traditionally Australia has punched above its weight when it comes to international connectivity, however in a world of competitive international…
Liked by Jordan Taylor-Bartels
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Great to talk to James Eyers at the AFR about our FY23 results, growth and ambitions in the Australian market. In 2023, Australia was Revolut's…
Great to talk to James Eyers at the AFR about our FY23 results, growth and ambitions in the Australian market. In 2023, Australia was Revolut's…
Liked by Jordan Taylor-Bartels
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