G Squared

Google Marketing Live 2024 was held last week. Here are our key takeaways: 👩💻 Google is betting big on Generative AI, stating that on-site metrics are healthier from traffic delivered via AI Overviews 👨🎨 They are also making it easier and faster to produce creative assets that are in line with brand standards 📈 The ability to optimise towards profit over revenue could be a game changer for eCommerce businesses wanting to more heavily promote their higher value items 📊 Additional reporting and controls are (finally) coming our way for Performance Max 📺 YouTube will make it easier to partner with creators/influencers and include an affiliate program tied to Shopify Plus 🎦 Google’s Product Studio will allow advertisers and agencies to improve product image assets by removing/changing backgrounds, enhancing image quality, or adding animation 🛒 Updates to shopping ads will include automated product highlights, 3D product spin and virtual try-on, to give consumers more relevant information

“We’re delighted that Chris, with his extensive agency and brand experience has joined G Squared to build this new offering and ensure our partners realise their business growth targets.” Chris Murphy George Photios G Squared

That's a wrap! What a fantastic event hosted at the G Squared office with the legends at Optimizely and Askable. A big thank you to all attendees and in particular our panellists - Ronnie Cheung, Maxx Bethke and Olivia Collins. Some key takeaways: 1. Start small with research, experimentation and personalisation and slowly build out your program 2. Plan and map stakeholders and their influence to help drive outcomes 3. Embrace the role AI can play in any of these disciplines 4. Creating a culture of test & learn isn't easy, but should be the north star Hope all attendees enjoyed the evening! See you all again soon.

George Photios: "His broad skill set and background in data, analytics and tech platforms enable him to collaborate effectively with diverse stakeholders to deliver top-tier data-driven strategies and we’re delighted to welcome him to our team." John Phung: "Having worked for a number of large multinational networks in recent years, I’m looking forward to bringing my experience to one of the leading independent digital consultancies in the country." G Squared

Today, members of our Sydney team kicked off Harmony Week 2024 with a mouthwatering cross-cultural feast! Each team member brought a dish from their cultural background, filling the table with flavours from around the world. As we enjoyed the delicious food and shared stories, we celebrated the rich diversity of not only our team, but our wonderful country. #HarmonyWeek #Diversity #Inclusion

https://lnkd.in/eH6WdxFW - How CMOs Can Help Future-Proof their Business – Read here the interview with George Pappas on how CMOs can plan for the future #MKTSummit #marketing #cmo #brand

“We are delighted to be working with such an iconic Australian hospitality brand and will bring our specialist technical expertise to ensure they remain the destination of choice for holiday and business travelers.” Meriton Suites G Squared

Our co-founder George Photios spoke to Lauren Cox from WP Engine about SEO, content, paid media and the digital funnel, and how an integrated approach can help drive better business outcomes. Check out the interview here: https://lnkd.in/gAzfRGPt

Excited for what lies ahead with Gumtree Group and G Squared's new partnership. Thanks to the Gumtree team for trusting us with their organic search - we look forward to driving incredible results together!

A proud group of team members from G Squared today volunteered at The Royal Hospital for Women Foundation’s Giving Day 2023, on hand to assist in reaching a fundraising target of $250,000. It was a privilege to lend a helping hand with raising needed funds for the hospital and allowing it to continue to provide incredible care to its patients. Thank you to The Royal and all partners, friends and supporters for a truly memorable experience.