French Beauty Co

As part of our commitment to technological innovation at French Beauty Co, Sahanaka Ganegodage attended Online Retailer Conference & Expo to exchange insights with leading e-commerce platforms. This experience is pivotal in enhancing the customer experience at FBC. Engaging Tech Talks: We had some great discussions with SEO and Shopify specialists, diving into the latest market trends. Strengthening Partnerships: We reconnected with our key technology partners like Shopify, Omnivore, eBay, and delivery fulfillment partners such as Australia Post. Networking Opportunities: We built valuable connections with fellow e-commerce platforms. Staying Ahead: We learned about the latest trends and tools to make our user experience even more seamless. Safe to say the experience was enriching and enlightening. Thanks for having us!

Since the beginning of July, our big month of celebrating everything French including Bastille Day and the upcoming Paris Olympics, we have launched our new Avec Amour Box - Gold Medalist Edit, ran our Bastille Day sale, and had multiple influencer campaigns and media mentions. It is safe to say it has been a busy and successful start to the financial year at French Beauty Co! This is always our biggest month of growth across all accounts and we look forward to maintaining this momentum. Here are some of our favourite highlights from the month so far. 

A warm welcome and bonne anniversaire to Sahanaka Ganegodage! Sahanaka has joined us as our new Business Analyst, and we are thrilled to welcome such a wonderful and lively addition to our team. Since joining, Saha has demonstrated outstanding dedication to his work. He consistently goes above and beyond to assist his colleagues and has already made significant contributions to improving our performance at French Beauty Co. We are especially grateful for his presence, as he is truly a tech wizard! Thank you for your efforts thus far and happy belated birthday!

July is an exciting time at French Beauty Co. as we spend the month celebrating all things French with enticing new offers, upcoming promotions, fresh product launches, and our grand Bastille Day sale on the 14th. This vibrant month of activities is a fantastic way to welcome the start of the fiscal year and, most importantly, unveil our latest Bastille Day Box. Our eagerly awaited Bastille Day Box is updated annually with French pharmacy favourites for everyone to enjoy. This year's box, inspired by the Paris Olympic Games, features Gold Medalist products from every category. It’s the perfect opportunity for our customers to explore the best of French Beauty and embark on their journey into the world of French pharmacy from the comfort of their own homes.

Our co-founder, Emilie Roberson, was featured in the latest June/July issue of @bazaaraustralia, sharing insights into why French brands are highly celebrated in Australia. Here’s what she had to say:⁠ ⁠ Why do you think French brands have struck such a chord here? ⁠ "Australians love French pharmacy skincare for its natural simplicity, suitability for sensitive skin and [results driven affordability]. Iconic brands like Bioderma, Biafine and SVR have stood the test of time because they are reliable and help with challenging skin issues." ⁠ ⁠ What is the French Beauty Co's bestseller? ⁠ "The Nuxe Multi-Purpose Dry Oil, followed by the cult Embryolisse Lait-Crème Concentré. They are loved by celebrities, makeup artists [and] generations of women." ⁠ ⁠ Your must-haves? "My all-time favourite [is] the Embryolisse Lait-Creme Concentre. I love a multipurpose product and this is a real game changer for texture and glow when used as a primer and moisturiser. I have [also used] Bioderma Sensibio H20 religiously for over 15 years. It is a gentle cleanser and the most efficient makeup remover." ⁠ ⁠ Can you share a beauty secret French women swear by? "We are all about graceful ageing - prevention starts from a young age. We don't like harsh intervention that results in drastic, unrecognisable changes."⁠

At French Beauty Co, we bring you the finest and trendiest brands and products from France. When you fall in love with French pharmacy must-haves, you'll find them right here in Australia at French Beauty Co. We're always updating our online inventory with exciting essentials. Visit our website to discover what's new in July: www.frenchbeautyco.com.au.

We regularly host giveaways on our Instagram (@frenchbeautyco) to promote growth. These initiatives result in increased followers, engagement, page views, and overall reach. By collaborating with other brands, we expand our audience, benefiting both parties with similar growth. We believe it’s important to give back to the community that supports us. Through collaborative giveaways, we offer a wide variety of products to our loyal followers for them to try. If you're looking to elevate your Instagram presence, let's collaborate and support each other!

Bon anniversaire to our Marketing Director, Emilie Roberson! 🎉 Emilie is an exceptional leader whose compassion and consideration shine through in every aspect of her work. Her tireless dedication ensures the success of both our brand and our team members. As a professional who exudes confidence and inspires us all, Emilie is truly a wealth of knowledge and is always on top of the company's activities. We are incredibly fortunate to work alongside Emilie and support her in achieving her goals. Her commitment to the team and unparalleled work ethic make her an invaluable asset. Thank you, Emilie, for all that you do!

Bon anniversaire to Sonia George! 🎉 Today, we shine the spotlight on Sonia, our esteemed e-commerce specialist! With her profound expertise in digital realms, Sonia adeptly navigates online platforms and channels to drive product, service, and brand visibility to precisely targeted audiences. Her blend of creative finesse and technical acumen enables her to architect compelling marketing endeavours that leave a lasting impression in the digital landscape. Beyond her invaluable contributions to French Beauty Co, Sonia is a cherished team member known for infusing warmth and humour into our workplace. Her remarkable wit adds a delightful touch to our interactions, making every moment brighter. Sonia, your dedication and talent enhance our team in countless ways. On this special day, we extend our deepest gratitude for your hard work and wish you a fantastic Birthday! 🎂✨

Wishing a very Happy Birthday to the exceptional Carly! Carly stands as a cornerstone of knowledge within our team, consistently providing invaluable insights and expertise. Her depth of understanding across various domains is unparalleled, making her a reliable source for informed guidance. With Carly, every query is met with not just an answer, but a meticulously researched response supported by evidence. Her ability to effortlessly retrieve information mirrors that of a finely organised filing cabinet, enriching our team with a wealth of facts and figures. Beyond her intellectual prowess, Carly infuses our workspace with an infectious, youthful energy. Always ready for engaging conversations and shared laughter, she fosters a vibrant atmosphere that uplifts us all. Here's to a day as wonderful as you are, Carly! May it be filled with cherished moments alongside your beloved canine companions and indulgent chocolate culinary delights. Happy Birthday! 🎉🎂