Last month, our CEO, Mark Frain, attended the World Audiences Summit in Miami, where he connected with international leaders in media and measurement. This was a significant opportunity for Australia to have a presence at the event and to draw insights from the US and UK markets. Frain shared, "I returned to Australia confident in our market’s ability to embrace a new approach. We’re already assembling a team of experts to help drive this change. Ultimately, this is about ensuring no value is left on the table and that we lead, rather than lag, the rest of the world." Read the full article here: https://lnkd.in/gE47RNsx #foxtelmedia #measurement #streaming #tvcurrency #australiasmostwatchable #worldaudiencessummit Foxtel Group Nev Hasan Martin Medcraf Daniella Serhan Toby Dewar Annie Griffiths Mi3Australia
Foxtel Media
Advertising Services
Pyrmont, New South Wales 17,404 followers
Delivering a better advertising experience.
About us
We are Foxtel Media. Established in 1997 as the Multi Channel Network, we are the award-winning sales house for the Foxtel Group. As a pioneer of innovative advertising solutions we have led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV. Now, as a part of the Foxtel Group we continue to command the attention of our audience by putting their viewing experience first. Using the rich data, exciting new ad formats and deep integration we create a closer connection. Foxtel Media brings life to campaigns, creating insight-driven communication solutions, which not only reach, but create a dialogue with consumers. As part of the Foxtel Group, one of Australia’s most innovative and dynamic media companies, owned by News Corp Australia and Telstra, our purpose is to bring home Australia’s most valued entertainment experience.
- Website
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http://www.foxtelmedia.com.au
External link for Foxtel Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Pyrmont, New South Wales
- Type
- Privately Held
- Founded
- 1997
Locations
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Primary
60 Union St
Level 4
Pyrmont, New South Wales 2009, AU
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Mayne Rd
News Corp office
Bowen Hills, Queensland 4006, AU
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1 Southbank Blvd
Level 8
Southbank, Victoria 3006, AU
Employees at Foxtel Media
Updates
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This week our CEO, Mark Frain and Senior Adviser Doug Peiffer chatted with Mi3Australia on the future of our TV and streaming measurement system as we push to go beyond content and ad measurement but provide true return of investment for our clients. Frain said "With 70 per cent of our customers now being streaming customers, we've got that opportunity to move faster than we ever have. But you need the right level of contacts, locally and globally, to move at that speed." Read the article here: https://lnkd.in/gPk4Awzp #foxtelmedia #measurement #streaming #tvcurrency #australiasmostwatchable Foxtel Group Nev Hasan Martin Medcraf Daniella Serhan Toby Dewar Annie Griffiths
Media mix model: ex-OzTam CEO, Foxtel Media boss plot path beyond TV currency into hard ROI – with brands, agencies, streamers plugging into Kantar, own panel incoming | Mi3
mi-3.com.au
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Congratulations to our Group Brand Solutions Manager Alexandra Hazlehurst on becoming a finalist in the B&T Women In Media Awards. Alex has been recognised in the Client Services category for her exceptional role in client management and campaign execution. The whole Foxtel Media is behind her in wishing her luck in taking home the top prize. #womeninmedia #finalist #clientservices Foxtel Group Mark Frain Nev Hasan Wendy Moore Martin Medcraf Daniella Serhan Annie Griffiths Toby Dewar
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The Foxtel Group continues to hold #1 network share of all streaming minutes viewed with over 49% share in market. Coupled with over 4.9 billion SVOD minutes viewed, June was another strong month across the group. #streamingperformance #junestreaming #minutestreamed #foxtelmedia #australiasmostwatchable Kayo Sports BINGE Mark Frain Martin Medcraf Nev Hasan Toby Dewar Daniella Serhan Annie Griffiths
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Congratulations to Group Entertainment and Partnerships Manager, Chiara Attard on being shortlisted for the AdNews Australia Emerging Leaders Awards. This award celebrates champions across the advertising, media and marketing industry. We are extremely proud of Chiara's well-deserved recognition. #adnewsemergingleaders #shortlist Foxtel Group Mark Frain Nev Hasan Martin Medcraf Daniella Serhan Toby Dewar Annie Griffiths
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We are pleased to announce the promotion of Karen Papalia to Perth Sales Director. This comes as our WA sales team continues to expand as we head into our next phase of growth in the market. Nev Hasan, Chief Sales Officer, said, “With a track record of exceptional performance and leadership skills that have been instrumental in driving our WA growth, Karen’s promotion has been well-deserved. The Perth team is a powerhouse poised for greater expansion and we’re eager to see the team continue its strong growth.” Read the full announcement here: https://lnkd.in/gzruRw3r #promotion #perth #teamgrowth #foxtelmedia Foxtel Group Mark Frain Martin Medcraf Toby Dewar Daniella Serhan Annie Griffiths Erin Zillman Ashley Woodrow Martin Atanassov
Foxtel Media promotes Karen Papalia to Perth Sales Director as WA team expands
https://wa.campaignbrief.com
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Yesterday we took everyone's favourite BINGE star, Colin from Colin from Accounts on an agency roadshow to our key media partners 🌟 Featuring Colin's favourite treats: hot dogs and brownies as well as some FBoy Island boost juice and House of the Dragon hot sauce on offer we showcased the premium local and international content across BINGE. It’s full stream ahead with over 1.48million subscribers across the platform and the perfect opportunity for brands looking to lift their performance. Colin was such a hit, we'll now be bringing him to all future meetings moving forward! #lookingforperformance #isawitonbinge #foxtelmedia #streaming #advertising Foxtel Group Mark Frain Nev Hasan Martin Medcraf Toby Dewar Annie Griffiths Daniella Serhan Erin Zillman Olivia Hay Hayden Micallef Levi Guillory Rachel Miller Theresa Rose Rachel S.
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TV is changing fast, and Australia is leading the #streaming revolution. Our CEO Mark Frain had a great chat on The Current podcast about how we’re adapting here at Foxtel Media. A few years back, under 10% of our subscribers were streaming—now it’s nearly 70%! In this fast-paced streaming environment, there's no time to stand still. Customer expectations are higher than ever, and it's our mission to ensure that both the customer and ad experiences deliver exceptional value. We’re not just keeping up with the changes; we’re leading the charge! Listen to the full episode here: https://lnkd.in/gQffSk9U #foxtelmedia #thecurrentpodcast #streaming #advertising Foxtel Group Nev Hasan Martin Medcraf Toby Dewar Annie Griffiths Daniella Serhan Erin Zillman
"Only three years ago, 7% or 8% of all advertising revenue came from digital. As we go into the next financial year, that number will be just under 60%." Foxtel Media CEO Mark Frain dishes on live sports, alternate currencies and how the customer and advertising experience are shifting amid the proliferation of streaming: https://bit.ly/3L1XqGK #advertising #streaming #digitaladvertising
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We are well and truly in the thick of Winter Codes, with Australians now watching more sport than ever with us. Whether it be AFL, NRL, Super Netball or Formula 1 seasons, we are seeing record audiences across our platforms. Collectively our codes have reached an impressive 8.7 billion minutes streamed across their 2024 seasons, providing the perfect opportunity for our advertising partners to reach an engaged audience. Read more here: https://lnkd.in/gjRfBUt5 #liftyourperformance #wintersmostwatchable #streaming #foxtelmedia Foxtel Group Kayo Sports Mark Frain Martin Medcraf Nev Hasan Toby Dewar Annie Griffiths Daniella Serhan Erin Zillman
🏁 More Australians are watching sport with us than ever, with this year's AFL, NRL, Super Netball and Formula 1™ seasons continuing to smash all-time audience records🥇 across our platforms. "We’re thrilled to support our sporting partners to reach and engage new audiences," said Rebecca McCloy, Foxtel Group Executive Director – Commercial, Sport. The growth of Kayo Sports plays a significant role in this success, with streaming audiences now accounting for over half of total viewership. Collectively, our codes have amassed an impressive 8.7 billion minutes streamed across their 2024 seasons. Read more: https://lnkd.in/gjRfBUt5 #Foxtel #Sports #Viewership #AudienceEngagement #AFL #NRL #SuperNetball #Formula1™ FOX SPORTS Australia AFL - Australian Football League National Rugby League Super Netball League Ltd Formula 1
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We look forward to welcoming seven new channels to Foxtel in the coming months. Dedicated to all your favourite genres: history, documentary, travel, true crime, fashion, celebs and the British. Read more here: https://lnkd.in/g2i-c3kr #foxtel #newchannels #foxtelmedia Mark Frain Nev Hasan Martin Medcraf Toby Dewar Daniella Serhan Annie Griffiths Erin Zillman Foxtel Group
Get ready – seven new and refreshed channels are coming to Foxtel, dedicated to all your favourite genres: 🏰 history, 🌏 documentary, 🗺 travel, 🕵♂️ true crime, 👠 fashion, ⭐️celebs, and the 🇬🇧 British. Plus, we’re welcoming the DocPlay app, alongside the DocPlay channel, to the platform which brings a curated collection of a selection of the world's most amazing and thought-provoking documentaries from festival favourites to Oscar™ winners. Stay tuned in the coming months as all these new channels and more join Foxtel’s lineup of the world's best drama, sport, and entertainment, all in one place. Read more: https://lnkd.in/g2i-c3kr #Foxtel #NewChannels #Entertainment #Documentaries #BritishTV #DocPlay
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