أعاد Division50 نشر هذا
LeadGen Bites #1 The Good Offers This is the first issue of a new series I'm posting on lead generation, along with my team at Division50 As we all know, the world of B2B can be a cold and merciless place, the modern-day battle for survival where some thrive, and some die trying. As once said by Charles Darwin, "It is not the strongest of the species that survive, nor the most intelligent, but the one who is the most adaptable to change" To be able to thrive in this medium, you have to offer something valuable, something that separates itself from the competition: A Good Offer What makes an offer rise above the rest you might ask... 1. It MAKES MONEY: It generates income for the buyer 2. It SAVES time: It helps in streamlining, automating, delegating, eliminating processes for the buyer 3. It SAVES money: It reduces the running costs of the buyer 4. It has a CLEAR ROI: The timeline of the ROI can be clearly shown and proven 5. It has a GUARANTEE: The results, can be backed by a guarantee, be it by money back or work until the results are accomplished. For certain services, an action-based guarantee can be a good idea, as it has both parties with skin in the game (e.g. the seller provides a system that guarantees the results only if the buyer fulfills the KPIs determined by the seller in the agreement. The more of the above points this offer checks, the more attractive it's going to be, and the easier it will be to attract prospects who want to know more about it.