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The Latest Product updates

What’s new in Mailchimp

We’re excited to share new features that expand what businesses can do with Mailchimp, including more ways to personalize SMS campaigns. Plus, get a preview of upcoming AI-powered features designed to help you drive revenue.

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Coming Soon

Let AI find and win untapped revenue for you

Soon, our AI models will be able to predict which customers are most likely to convert—and help you target them by suggesting high-quality, personalized marketing content.

Learn more

Scale your multichannel marketing with SMS*

Make SMS an integral part of your marketing strategy

SMS is a powerful way to engage customers with highly relevant, timely messaging. Send abandoned cart notifications, transaction follow-ups, and more with ease.

Explore SMS features

Latest product updates and enhancements

PRE-BUILT JOURNEYS

Drive more repeat Shopify sales with automation

Standard and Premium users have a new tool: a pre-built journey that drives sales by automating thank-you and follow-up messages for emails & SMS.

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ADVANCED SEGMENTATION

Send SMS at the right time, to the right customer

Standard and Premium customers can now use advanced segmentation to target highly specific segments based on demographics, behaviors, and more.

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CUSTOMER JOURNEY BUILDER

Better insights to drive your decisions

CJB reports now include additional metrics for Standard and Premium plans. Plus, get a performance breakdown of each email and SMS in your journey.

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SMS MARKETING

SMS is now available to the UK

Mailchimp users in the UK can combine GDPR-compliant email and SMS messaging in one unified platform to maximize engagement and ROI.

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Other enhancements

  • More efficiently manage SMS contacts

    It’s easier to edit SMS phone information on contact profiles—and to find and fix duplicate contacts.

  • A more streamlined segmentation experience

    Standard and Premium users can more easily create segments with unlimited conditions and complex and/or logic.

Learn more with our inspiring webinars

These on-demand videos will teach you more about our latest features, so you can take your marketing to the next level.

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*Disclaimers

  1. SMS Marketing: SMS is available as an add-on to US or UK paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. MMS only available when sending to US contacts with US Standard and Premium plans. Pricing varies. See terms for details.
  2. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  3. Availability of features and functionality varies by plan type, which are subject to change. For details, view plans and pricing.