The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
Gold Medal PR: How to Build a World-Class Comms Strategy
Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
Is Multimedia the Key to Earned Media Coverage?
This article covers the importance of multimedia and how to effectively integrate multimedia in your PR strategy (with examples).
How to Create the Perfect PR Pitch, According to Journalists
Find out what makes the perfect PR pitch, according to reporters themselves. Learn the key elements of relevant, concise & exclusive pitches that get coverage.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
Cision Meets: Rebecca Whittington, Reach
Dr Rebecca Whittington, Online Safety Editor for Reach, spoke to us about the evolving risks journalists face online, and the impact this can have on a personal and industry level.
![[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists](/content/dam/cision-uk/webinars/understanding-today's-media/sotm-webinar-on-demand-1280x720.png "[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists")
[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists
Join Cision and a panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.
How Journalists Use Social Media: A Guide for PR and Comms Pros
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Building a PR Campaign: A Step-by-Step Guide
Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.
10 Media Pitching Tips
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
Cision Meets: Jon Wilde, Motorsport
Jon Wilde, Motorsport's Editor-in-Chief, spoke to us about the growing interest in F1, his passion for motorsports, and his plans for the Motorsport brand.
![[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media](/content/dam/cision-uk/resources/comms-teams-around-the-world-website-thumbnail-1280x720.png "[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media")
[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media
Join us at Bounce, Farringdon for an unmissable morning of discussion and insights on the multifaceted issue of misinformation in 2024. Thursday, June 20 | 08:30 - 11:30 | 121 Holborn, London EC1N 2TD
Cision Meets: Jossie Evans, ITV News
Should traditional broadcasters be reporting differently on social platforms? Jossie Evans, social media team lead at ITV News, spoke to us about misconceptions around the news consumption of younger people, and the importance of putting trustworthy reporting into the social media space.
7 Insider Tips for Building Better Relationships With the Media
Get more mileage out of your press releases.
7 Essential PR Metrics to Prove Impact
Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.
40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.
Cision Meets: David Stenhouse, John Schofield Trust
We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.
5 Biggest Challenges Journalists Face Today
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.
2024 State of the Media Report: By the Numbers
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
Ways You Can Support Journalists and the Free Press All Year Long
How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.
Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.