Insights Into User Experience, Digital Marketing and Conversion Optimization
Hi, my name is Paul Boag. I have been blogging here for 19 years about user experience, conversion optimisation and digital leadership. I hope my advice helps.
The latest
The Pros and Cons of Experience: Does it Help or Hinder You?
How important is experience? Should you favor those with more experience? I’d suggest that experience, although valuable, comes with its drawbacks.
Unlock the Power of Psychology: Insights from Charity Web Design
Psychology plays such a huge role in user interface and user experience design. Nowhere is this more obvious than in the arena of charity web design.
Fast and Budget-Friendly Testing Resources
Check out my latest resources on fast, budget-friendly user research and testing! Read my new post and watch 8 screencasts on user testing techniques.
Agency Academy
Coaching and community for freelancers and agency owners
Join like-minded freelancers and agency owners. Learn with others how to run your business more effectively.
My Courses
Improving Site Conversion
Encourage users to take action on your website without using manipulative techniques that undermine trust.
Finding More and Better Clients
End worries about finding new clients. Build a marketing strategy that generates leads while leaving time for work.
Mastering the Design Process
Avoid pitfalls like difficult stakeholders, scope creep, and iteration hell with a robust design process.
Get advice on
Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
Development
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
Digital Strategy
A look at the business strategy, governance and culture that drives a company’s approach to their digital strategy and ultimately the user experience.
How To Guides
Want to know how to run a 5-second test or create a high converting landing page? These concise how-to guides will point you in the right direction.
Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
User Experience
Advice on how to improve the user’s experience beyond the edge of the screen. Where user interface design stops, UX continues.
My Books
UX Revolution
Feel like the sole UX advocate at work? Struggling to effect change? UX Revolution offers practical solutions to building a user-centric culture.
Click!
Believe in ethical user engagement, not dark patterns? This book is your guide to sustainably boost conversion and sales, minus the shady tricks.
Digital Adaptation
Digital isn’t just a business add-on, it’s a transformative force. This book provides you with the roadmap to thrive in the digital economy.
My Services
If you need help in any of the following areas, please feel free to get in touch
Improve Your Knowledge of User Experience Design, Digital Marketing and Digital Leadership
See for yourself, view some recent emails.
- Bi-weekly emails packed full of advice.
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- My book on starting a user experience revolution.
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- Advice for those building an agency.
- Ideal for freelancers looking to level up.
I will email you no more than once a week. You can unsubscribe in a single click and I will never share your email address.
About me
I am a User Behavior Specialist, Conversion Rate Optimisation Consultant and expert in digital strategy. I help marketers, product owners and UX advocates show that a useable, accessible and people-first experience is the path to business success.
Contact me
Email: paul@boagworld.com
Telephone: +44 (0) 7760 123 120
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Unique Talent
Paul used his unique talent to help us pull together a business case… to implement a UX team here at the University of Oxford. During the process, Paul provided insight into the wider UX community and offered his personal recommendations on how best to present the opportunity to our Pro-Vice-Chancellor. This helped us develop a compelling business case and quickly secure funding for a UX team.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses… about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know… in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in… my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the… needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive… and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him… to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that… includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!